SERP Consultancy Blog

Posts under ‘Internet Marketing’ Category


Local SEO: Reasons Why It is Important

It doesn’t matter whether you are a builder, accountant, florist or a plumber. With local SEO, your business can benefit a lot. There are a number of digital marketing agencies out there that offer local SEO services. But, what exactly is local SEO? Well, to define the term, local SEO is an extremely effective form [...]

Date: March 14, 2017 | Filed under Internet Marketing | Comments Off

Google Premier Partner – A New Feather in Our Cap

After years of hard work, we, SERP Consultancy, are now pleased to announce that we have now finally become a Google AdWords Premier Partner. This is the highest rank that one can achieve at a Google AdWords Partner Program. We were already an AdWords certified partner since 2012, and now Google approves that we qualify [...]

Date: February 9, 2017 | Filed under Pay Per Click Search Marketing | Comments Off

Penguin 4.0: Ways in Which This Could Affect the SERP Rankings

  What Exactly Is Google Penguin And How Does It Work? For professionals whose work lies in the field of SEO, the name “Google Penguin” sparks no questioning look. But an introduction is necessary for the uninitiated. It is an algorithm that had been designed with the aim to deter the practice of link spamming. [...]

Date: January 31, 2017 | Filed under Link Building | Comments Off

Top 5 Factors That Make a Backlink High-Quality

  One of the most effective ways to improve the rankings of your site, is to get backlinks, ie, links from other websites to your website. Of course, not all backlinks are the same. While some backlinks can do nothing to improve your website’s ranking, there are others that can even have a negative impact [...]

Date: January 12, 2017 | Filed under Internet Marketing | Comments Off

Top 5 Possible SEO Trends in the Year 2017

We are about to bid good bye to the year 2016, and have already arranged a great welcome party to welcome the New Year 2017.  In fact, it is the most wonderful time of the year, as we all are in a festive mood. And this year was one of the most important years for [...]

Date: December 29, 2016 | Filed under Internet Marketing | 1 Comment »

The Importance of Local Search Optimisation

Local search optimisation is a subset of SEO or Search Engine Optimisation as we know it. As its name suggests, it is chiefly based on targeting localised searches for a particular product or service. In this day and age, where it is increasingly becoming more and more important to discover a niche for one’s business, [...]

Date: December 13, 2016 | Filed under Internet Marketing | Comments Off

Three Useful Tips for Last-Minute SEO

Search Engine Optimisation is something which is required in order to enhance a company’s chances of attracting greater traffic. In fact, in the modern world, nobody can do without it; especially if they happen to be an e-commerce concern. SEO mainly revolves around keyword research; i.e. searching for terms related to a business which are [...]

Date: November 29, 2016 | Filed under Internet Marketing | Comments Off

Top 5 Tips to Enhance Your Google AdWords PPC Campaign

Are you among those who have spent hours lamenting over their local ad campaigns? Have you struggled a lot to understand why your local PPC campaigns aren’t delivering you the ROI that you had hoped? Well, there are actually many reasons that can make your PPC campaign a mess. Sometimes, it can be a cumbersome endeavour [...]

Date: November 9, 2016 | Filed under Internet Marketing, Pay Per Click Search Marketing | Comments Off

Three Common Hreflang Mistakes

In the field of international digital marketing hreflang tags play a very significant role. Digital marketers trying to target the international audience must be well versed with hreflang tags. Now, what exactly is hreflang? To give a simple and straightforward definition, it is the most effective tool in the hand of SEO people to tell [...]

Date: October 26, 2016 | Filed under Internet Marketing | Comments Off

Digital Marketing- Your Best Business Partner

Digital marketers are very important entities when it comes to marketing. Digital marketing is as important as any other form of marketing since a huge bulk of business and customers regulate online. Traffic can easily be regulated towards a target with the use of digital marketing techniques. They are also manifold cheaper than the usual [...]

Date: July 15, 2016 | Filed under Internet Marketing | Comments Off

« Previous Entries

Menu