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Posts under ‘Internet Marketing’ Category


Pay-per-click Campaign: An Inseparable Part of Digital Marketing

In the modern world of digital marketing where everything is getting digitised and the marketing strategies are both devised and manoeuvred over internet using various social networking platforms and other websites, pay-per-click (also known as PPC) is indispensable to the modern marketers. It is basically a unique advertising approach where the advertiser is bound to [...]

Date: April 22, 2019 | Filed under Pay Per Click Search Marketing | No Comments »

5 Easy Ways to do PPC Keyword Research in 2019

PPC Stands for Pay Per Click. It is a form of paid advertising where money is spent only when a user clicks on the ad. When done correctly, it can be an effective form of marketing with a high ROI (Return on Investment). It can help us get a decent amount of traffic at a [...]

Date: April 2, 2019 | Filed under Pay Per Click Search Marketing | Comments Off

The Infographics Way to Drive Traffic

Back in the year 2004, when I just started my SEO career as a beginner, my first assigned task was to scan all old posts and blogs, all the while bolding and un-bolding keywords. We were specifically asked to ‘insert’ keywords and ensure they appeared a certain number of times in the content. We were [...]

Date: March 22, 2019 | Filed under Link Building | Comments Off

Local SEO: Reasons Why It is Important

It doesn’t matter whether you are a builder, accountant, florist or a plumber. With local SEO, your business can benefit a lot. There are a number of digital marketing agencies out there that offer local SEO services. But, what exactly is local SEO? Well, to define the term, local SEO is an extremely effective form [...]

Date: March 14, 2017 | Filed under Internet Marketing | Comments Off

Google Premier Partner – A New Feather in Our Cap

After years of hard work, we, SERP Consultancy, are now pleased to announce that we have now finally become a Google AdWords Premier Partner. This is the highest rank that one can achieve at a Google AdWords Partner Program. We were already an AdWords certified partner since 2012, and now Google approves that we qualify [...]

Date: February 9, 2017 | Filed under Pay Per Click Search Marketing | Comments Off

Penguin 4.0: Ways in Which This Could Affect the SERP Rankings

  What Exactly Is Google Penguin And How Does It Work? For professionals whose work lies in the field of SEO, the name “Google Penguin” sparks no questioning look. But an introduction is necessary for the uninitiated. It is an algorithm that had been designed with the aim to deter the practice of link spamming. [...]

Date: January 31, 2017 | Filed under Link Building | Comments Off

Top 5 Factors That Make a Backlink High-Quality

  One of the most effective ways to improve the rankings of your site, is to get backlinks, ie, links from other websites to your website. Of course, not all backlinks are the same. While some backlinks can do nothing to improve your website’s ranking, there are others that can even have a negative impact [...]

Date: January 12, 2017 | Filed under Internet Marketing | Comments Off

Top 5 Possible SEO Trends in the Year 2017

We are about to bid good bye to the year 2016, and have already arranged a great welcome party to welcome the New Year 2017.  In fact, it is the most wonderful time of the year, as we all are in a festive mood. And this year was one of the most important years for [...]

Date: December 29, 2016 | Filed under Internet Marketing | 1 Comment »

The Importance of Local Search Optimisation

Local search optimisation is a subset of SEO or Search Engine Optimisation as we know it. As its name suggests, it is chiefly based on targeting localised searches for a particular product or service. In this day and age, where it is increasingly becoming more and more important to discover a niche for one’s business, [...]

Date: December 13, 2016 | Filed under Internet Marketing | Comments Off

Three Useful Tips for Last-Minute SEO

Search Engine Optimisation is something which is required in order to enhance a company’s chances of attracting greater traffic. In fact, in the modern world, nobody can do without it; especially if they happen to be an e-commerce concern. SEO mainly revolves around keyword research; i.e. searching for terms related to a business which are [...]

Date: November 29, 2016 | Filed under Internet Marketing | Comments Off

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