SERP Consultancy Blog

Is Social media Marketing Worth Trying?

Date: January 19, 2011 | Author: Prodosh Kundu | Filed under Social Media Marketing | Comments Off

Why exploring social media when you could stick to link exchanges, search advertising, and editorial ads on relevant sites as a marketing channel? The question must have often peeped into your mind. After all, social media is no pot boiler, at least not directly. Every business that aspire to expand and become successful online, needs a support group who willingly purchase or recommend the site to others. And that is what social media marketing is all about.

Here are some reasons why social media is worth trying:

  • Natural: You get natural links without any discernible pattern. In contrast to paid advertising your website are exposed to large groups of people spontaneously and that too without any overt commercial overtones.
  • Defensible: Successfully mastered, social communities can be a great source of web traffic. While it is a bit difficult to increase the traffic volume in search engine, through strategic marketing, social media traffic can be seamlessly controlled.
  • High returns at low cost: Costs are confined to time and interestingly the benefits often exceed the cost. While it takes thousands of dollars to buy links, social media has the ability to give you for free.
  • Complements other efforts: Social media optimization and marketing is community-specific. It doesn’t interfere with any other methods of getting traffic and hence can perfectly fit with an advertising campaign targeting other websites or search engines.

By now you must have got an answer to your question. Then why wait more? Take the help of efficient professionals to reach the masses and that too in a cost effective way.

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