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Are you among those who have spent hours lamenting over their local ad campaigns? Have you struggled a lot to understand why your local PPC campaigns aren’t delivering you the ROI that you had hoped? Well, there are actually many reasons that can make your PPC campaign a mess. Sometimes, it can be a cumbersome endeavour … Continue reading Top 5 Tips to Enhance Your Google AdWords PPC Campaign
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In the field of international digital marketing hreflang tags play a very significant role. Digital marketers trying to target the international audience must be well versed with hreflang tags. Now, what exactly is hreflang? To give a simple and straightforward definition, it is the most effective tool in the hand of SEO people to tell … Continue reading Three Common Hreflang Mistakes
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Content marketing has evolved as a vital part of marketing strategies for all sizes of enterprises. It’s a well known fact that “content is the king”. Without a great and compelling content it’s very difficult to engage visitors to the website and convert them into leads. Content marketing is a great way to improve a … Continue reading Five Ways to Enhance Your Content Marketing Strategy
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Digital marketers are very important entities when it comes to marketing. Digital marketing is as important as any other form of marketing since a huge bulk of business and customers regulate online. Traffic can easily be regulated towards a target with the use of digital marketing techniques. They are also manifold cheaper than the usual … Continue reading Digital Marketing- Your Best Business Partner
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RankBrain introduces an element of Artificial Intelligence into Google’s SEO algorithm that tries to figure out the context of the content on any given site. It is a step away from keyword density and is Google’s response to the challenge of trying tounderstand the content and its value as a whole,for search engine users. SEO … Continue reading SEO after Google RankBrain
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Google considers over 200 ranking factors across its index to rank sites accordingly. From our investigation and research we have gathered here top domain level SEO ranking factors that help a website’s visibility in search engines. Check these out – 1. Domain Extension / Country TLD Extension If you don’t want your site to rank … Continue reading Top 10 Domain Level Factors Impacting Search Engine Rankings in 2015
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If you’ve been doing SEO for a while, you’ve probably heard of Google’s Penguin algorithm that combats spammy and low-quality backlinks. 17tth October, 2014 was a highly significant date in SEO world as Google officially has released Penguin 3.0 update with the core aim to show more quality results. Sites that somehow managed to bypass from the … Continue reading Top 3 Reasons Your Site Might be Affected by Penguin 3.0 and Upcoming Penguin Updates
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Have you ever wondered how visitors interact with your website or some specific landing pages? Are the most important portions of your web pages or website are properly visible to the visitors? Are they clicking on your various offers or call to action buttons? Well, Google’s In-Page Analytics tool is the answer to all of … Continue reading How to Analyze the Behaviors of Website Traffic through Google Analytics
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If you are sort in time or manpower and have bulk internet marketing and web development related works – our dedicated hiring work model would be best for you to save time and money. See how you can be benefited as follows – Key Points Your hired person will work from our office from Monday … Continue reading How Dedicated or Offshore Hiring Model Works at SERP Consultancy
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Meta tags are used since the stone age of website development and search engine optimization. But over the years, these tags are lost its importance due to excessive keyword staffing or spam as an onsite optimisation tool. Most of the major search engines no longer use them to understand a site and rather prioritise other on-page … Continue reading A Review on Meta Tags & Their Current Usages
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