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In search engine optimization, the technique of keyword clustering can streamline content and streamline workflow simultaneously. With keyword clustering, you are essentially clustering keywords into themes that are relevant to the client’s website pages. It allows marketers to target several keywords per page, rather than only one or two keywords.

To conduct your keyword clustering strategy, there are a few steps you have to take, these steps are mentioned in brief below.

• Gather your keywords
• Enter the keywords into groups
• Integrate them into your content

The benefits of using keyword clustering

Keyword clustering has both SEO and marketing value. Its primary function is to assign keywords to content types and content pieces to secure organic ranks. However, it also helps in laying the foundation for the marketing team’s efforts in the next six months. To explain this further, we’ve divided the main functions of keyword clustering into the following points.

• Keyword clustering helps to create content architecture or plan that feeds into other marketing efforts through content repurposing. If done well, it can enhance existing PR, PPC, social media, newsletters, marketing automation campaigns.
• Keyword clustering helps to prepare content that can better serve the buyer.
• Keyword clustering reduces the risk of keyword cannibalization since you have already mapped your keywords, reducing duplicates.
• It can also provide the SEO content team with a plan of action that provides long-term scalability.
• Keyword clustering can also boost on-page SEO including meta-data headers and alt-text.

Using Keyword clustering in SEO

• Alongside SERP analysis

The first thing with SERP analysis is to determine what’s ranking for the particular keyword because it is the type of content that you will need to prepare. For instance, if Google SERPs present eight articles and two product pages for a site, then ranking with an article should be the move followed by marketers. The investigation you do during keyword clustering helps in understanding exactly what your audience wants so you can better serve them.

• Discovering new content opportunities

Integrating features such as SERP analysis will helo you cover more on chosen topics which will increase keyword density and closing the gap on your competitors. As opposed to your assumed keywords, the content will use the language of the audience.

• Choosing appropriate keyword for content

Keyword clustering allows you to pull together multiple keywords that all sit within an article or webpage. This will help content creators determine the best angle to write in order to suit the focus keyword. It also lets you write a meaningful anchor text as part of your internal linking efforts.

• Streamlines SEO content plan and improves productivity

While keyword clustering can take a lot of time during the keyword research process, it saves a lot of time in the long term.  Keyword clustering can be used to create a clear plan of action for SEO content for every single page on your website. This will give you a list of keywords to target over time that can be scaled indefinitely. This will provide content creators with knowledge of which content needs to be created to achieve a rank and how content can be repurposed.

Conclusion

You can look at keyword clustering as the preparatory work before you execute your fool-proof SEO strategy. It insists marketers take a closer look at their marketing strategy, letting them understand their customers from a closer angle.

By applying it properly, you will be able to achieve a full, scalable content plan. Your entire team will work in pursuit of the same content goals achieving seamlessly optimized content.

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