With the average attention span of a person being as low as 8 seconds, users are now spending more time on video-only content rather than surfing blogs and articles on the internet. Following this growing trend of consuming videos day by day, businesses are now focusing more on creating video content related to their brand or product to boost engagement like never before. With a massive 30 million visits in a day, YouTube can be an effective marketing platform for your business and to increase your brand identity as well as to grow your business at this moment.
Getting started with YouTube
Before getting into the strategies and insights on how to make the most out of this platform to boost your business growth, let us look at how to sign up for a business YouTube account properly.
- Sign in to the Google account assigned to your company. Or create a new one for opening a YouTube account for business purposes.
- Visit YouTube’s homepage once you’ve signed in to the mentioned account.
- Click on the Google account’s avatar on the top right corner.
- After that, click ‘your channel’ from the dropdown menu.
- Choose the option of ‘use business or other name’ and Select ‘create’ to upload your first video content.
After creating your profile you need to customize it properly with your business information. You will have a username and a specific URL assigned to your channel. But apart from these basic things you need to step up more to get noticed among the crowd.
Customize your channel: Put a proper profile icon and a banner relevant to your channel’s content. This will increase the authority of your channel as well as the business you want to promote. Similarly, it is important to fill the about section with proper information of what services you provide or the products you sell and can even put your business website for users to redirect them to the site.
Importance of interaction: Your job is not just about uploading quality content regularly. The key to increasing the engagement is to convince the visitors to like and share the video as well as put comments on it. Comments are generally considered to be an important factor for getting more views. Try to make the visitors subscribe to your channel for upcoming videos and can even make a playlist for a better user experience.
YouTube ads: Apart from growing your channel you can also take the advantage of YouTube ads where there’s a direct call-to-action button is available to take the visitors to your company’s site. Among the four types of ads including in-stream, discovery, bumper ads, and out-stream ads there is plenty of opportunities to market your business.
Promoting via YouTubers: For enhancing your brand identity you can even reach out to such personalities who have a massive number of followers to promote your service or product. this is an effective way to not only market your business effectively but also creates a sense of authority and trust.
YouTube has a huge potential to grow your business if you market your brand properly using these methods along with being consistent, uploading quality content, and applying proper youtube SEO to increase the views.