The importance of videos has experienced an upsurge over the past few years. It can be considered both a gift and a curse for content creators, especially if they are trying to stand out from the rest of the crowd, and on top of the search engine rankings. The frequency of videos on social media sites and blogs have increased, so there’s a risk of appearing dull if one’s content doesn’t consist of a vide. Luckily there are some easy ways you can get your videos to stand out and rank favorably.
One of the first things you would have to do is to host the video on to your own domain. This ensures that the search engines don’t direct traffic to other sites. For instance, if you prefer uploading videos to YouTube, you might add a link back to your site. This is a good approach if you want an expansion of your reach.
However, when it comes to SEO, search engines will crawl the YouTube video first rather than your own site. Thus, creating a new page for each video is preferable, as it becomes easier for Google to index them.
Another thing you have to keep in mind in the necessity of adding interactive elements to your videos. There are many ways you can gamify a video to make it more engaging and interactive, by using annotations and captions.
This grabs the user’s attention.
Splitting the video into shorter clips is another good idea. This allows your viewers to pick the ones they want to watch, which is a strategy implemented in many successful campaigns.
Some Additional Tips
- Creating relevant metadata: According to Google’s rules, the description, title, and thumbnail of a video is the most important. Your video should contain the necessary details which would allow search engines to index it. This can be done by adding metadata. A metadata offers more information about the video title, the length and description of the video and file name. The title of the video has to be short and concise. You may add more details and keywords in the description which would help to boost the rank of your content.
- Improving search with a sitemap: The concept of sitemap may sound daunting, but it’s actually simple in practice. Consider bringing in a professional with HTML experience when developing your video. It’s like adding an alternate language to an instruction guide, offering search bots a more thorough readout of your video in a language they can understand.
- Allowing Embedding: Users wanting to embed your video on to their site or blog is a sign that they like the video. This is already a winning position for your content, leading to boosted rankings on SERPs. You should thus make it easier for your video to be embedded, as it helps more inbound links to help you SEO.
There is a myriad of ways to apply SEO for your video content, but you have to always priorities quality. Ultimately it’s the actual content that grabs the audience’s attention.