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SEO can be best described as a game of strategy and the keywords are the chess pieces. If you want to win the organic search battle, you need to know which keywords to target and how to use them effectively. Whether you’re new to SEO or a seasoned pro, mastering these eight keyword types will … Continue reading 7 Must-Know Keyword Types for SEO
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A new analysis of Google’s search click-through rates (CTRs) offers a fascinating glimpse into evolving industry dynamics. According to Advanced Web Rankings Q3 report, shifts in search behavior have favored some sectors while leaving others scrambling for relevance. As industries adjust to the whims of user clicks, understanding these changes is vital for staying competitive … Continue reading Google Search CTR Data: Tracking the Pulse of Industry Trends
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Google’s search results change constantly. They’re not static, but when there is a shift in search intent for a keyword, the websites at the top can lose their rankings. even if they haven’t done anything wrong. They just didn’t match the new intent. This is called search intent shift. For SEO enthusiasts and new digital … Continue reading Search Intent Shift: How Changing Keyword Meaning Can Impact Your Google Rankings
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Footer links are the little guys at the bottom of your webpage. In other words, it is the section near the copyright info. Many people think they aren’t really important, but they are wrong. Footer links help your visitors navigate to key pages without a hassle. They make it easy for users to find what … Continue reading What are Footer Links and How do They Matter for User Experience and SEO?
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Search traffic is a business model and not just a metric like many believe. In fact, companies like Zapier, Nerdwallet, and HubSpot have managed to make multimillion dollar empires in this niche. In other words, search rankings and revenue are linked intrinsically. SERP volatility is a common issue in the world of SEO. Knowing why … Continue reading SERP Turbulence: Decoding the Reasons Behind Your Ranking Fluctuations
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In the quest for SEO success, much focus on content quality and keywords, often overlooking an equally critical element—internal linking. This essential but underutilized strategy is key to building a website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) while also enhancing SEO performance. By strategically connecting pages within your website, you can achieve dual goals: guiding … Continue reading The Essential But Often Underutilized Strategy in SEO
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In the world of SEO, authority is essentially the VIP status of a webpage. Its importance relative to all other potential contenders for a search query’s crown. Modern search engines like Google have a whole arsenal of factors they sift through to evaluate this authority. Why Google prioritizes page authority But why is Google so … Continue reading Authority in SEO: Why It Matters for Your Search Rankings
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In the digital era, the pursuit of knowledge is not just about arriving at a destination but also entails movement and exploration. Google’s Search Generative Experience (SGE) is at the forefront of this change, completely transforming our approach to interacting with the vast ocean of data that exists online. As we prepare for SGE to … Continue reading Embracing the Future with Google’s Search Generative Experience (SGE)
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Search Engine Optimization is an ever-evolving aspect of digital marketing that has changed enormously since its inception. For example, even just a few years ago, SEO was full of manipulative tactics like keyword stuffing, hidden text, cloaking, and more that made Google wrongfully think a particular site was authoritative. However, over the years, with tonnes … Continue reading Black Hat SEO Techniques that can harm SEO efforts
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A general SEO strategy focuses on utilization all over the internet to share what your business can do to help their customers. Proper SEO is done so that your business shows up on local search engine results which is essential for a brand’s local presence. Once the SEO team knows what is wrong, they can … Continue reading Essential SEO Tactics To Utilize For A Stronger Location Search Presence
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