Online One-to-One Digital Marketing Training by SERP Consultancy

(Google Premier Partner company)

Master the essentials of Digital Marketing with our professional online Digital Marketing Course. Get trained by Google Certified Industry Experts and become a Pro in just 3 months!

Kick-start your digital marketing career, update your skill sets or simply learn to improve your business model – our 40 hours online course might just be the perfect one for you!

Enrol now!

Our Digital Marketing Course – What You Will Learn

The course includes all aspects of digital marketing techniques including SEO or Search Engine Optimization, PPC or Pay Per Click Marketing i.e. Google Ads, Facebook advert, Social Media Marketing (SMM), etc.

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Program Highlights


Course Duration:

Course Fee:

Accepted Payment Method:

Who Should Attend:

  • Entrepreneurs/business owners who wish to promote their business online
  • Marketing/Sales professionals wishing to take their skill set up to the next level
  • Internet marketers who need a Google Ads stamp of authentication on their prowess and wish to upgrade their skill sets
  • SEO Professionals looking to upgrade their skill sets or jump up the corporate ladder
  • Freelancers / Housewives / Retired people who are looking for ethical home-based earning opportunities.

Add-on Courses / Certificates:

Google Analytics Individual Qualification
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports. (6 hours)

Google Ads Display Certification
Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. (8 hours)

Google Ads Video Certification
Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. (6 hours)

Shopping ads Certification
Earn a Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. (10 hours)

Google Ads - Measurement Certification
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimise Google Ads campaign performance. (6 hours)

Course Outline:

Introduction to Digital Marketing – 3 Hours

SEO Course Outline

Module 1 (6 hours)

Introduction to SEO (Search Engine Optimisation) and Understanding Google Ranking Algorithm

Introduction to SERP (Search Engine Results Page) - understanding search engine commands / operators, various result attributions

Understanding Keywords

Google Keyword Planner Tool - advance keyword analysis guidelines, keywords segregation

Selecting Keywords for your website – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords

Understanding Keyword Stuffing Vs. Keyword Placement

Module 2 (6 hours) – On-page / Onsite SEO

Page title & Meta data optimisation

Social media Meta tag optimisation

Content optimisation – keyword density, weight, prominence and proximity

Link structure optimisation

Robots.txt setup/optimisation

XML sitemap setup/optimisation

SEO friendly redirect setup using .htaccess

Google Webmaster Tools

Google Analytics setup and management - analytics code integration, goal setup and traffic stats analysis

Introduction to Basic HTML

Introduction to FTP - uploading and downloading files using FTP software

Module 3 (2 hours) – Off-page / Offsite SEO

Ethical practices of off-page SEO

Introduction to various Link Building techniques

Introduction to link quality measurement parameters including DA, DR, PA, Spam Score etc.

Directory submission guidelines & best practices

Article submission guidelines & best practices

Press Release distribution guidelines & best practices

B2B/Classified submissions & best practices

Guest Blogging

Contextual link building

Do's and Don'ts of Link Building

Module 4 - Advance SEO (2 hours)

Website analysis / Audit - comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO

SEO Proposal – making SEO strategy for any website for the best possible results

Introduction to various Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin etc.

Assessment of Your SEO skills - 1 hour

PPC Course Outline

Module 1 (4 hours)

Introduction to Online Paid Advertising - Google Ads, Facebook Advertising

Comprehensive Keyword Research using Keyword Planner Tool – target keyword analysis, keywords grouping

Importance of Broad Match, Modified Broad Match, Exact Match, Phrase Match, Negative Match keywords and how they work

Module 2 (10 hours)

Google Search Network – getting started with Google PPC, account structure overview

Managing Multiple Client Accounts – My Client Center (MCC) hierarchy, MCC Account setup

Campaign Setup for Google Search Network

AdWords Ad Formats & Best Practices – text ads, mobile ads,

Writing Compelling Ad Copies – Do's and Don'ts

Customer Targeting – AdWords targeting & best practices

AdWords Bidding Setup & Budget Optimisation

Ad Extensions – Sitelinks, Location, Call, App, Callout & Structure Snippets extensions

AdWords Policies & Quality Issues

AdWords Performance Monitoring and Fine Tuning – conversion code integration, advance campaign analysis and best practices

Website & Landing page Optimisation

Advance Campaign Optimization Tips & Best Practices

Module 3 (3 hours)

Display Advertising Overview

Display campaign setup

Image ads - creation of banners using Display Builders

Introduction to Display tools

Managed placements

Remarketing concepts

Module 4 (3 hours)

Introduction to Traffic Analysis Tools – analytics code integration, goal setup and traffic stats analysis

AdWords Reports - generating various reports for clients and to analyze campaign performance

Overview of Application Program Interface (API)

Overview of AdWords Tools and Usage – Ad Diagnosis tool, Change History tool, Conversion code integration

Campaign Management through AdWords Editor

AdWords Billing & Payments

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