Master the essentials of Digital Marketing with our professional online Digital Marketing Course. Get trained by Google Certified Industry Experts and become a Pro in just 3 months!
Kick-start your digital marketing career, update your skill sets or simply learn to improve your business model – our 40 hours online course might just be the perfect one for you!
Our Digital Marketing Course – What You Will Learn
The course includes all aspects of digital marketing techniques including SEO or Search Engine Optimization, PPC or Pay Per Click Marketing i.e. Google Ads, Facebook advert, Social Media Marketing (SMM), etc.
✓ Google Analytics Individual Qualification The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports. (6 hours)
✓ Google Ads Display Certification Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. (8 hours)
✓ Google Ads Video Certification Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. (6 hours)
✓ Shopping ads Certification Earn a Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. (10 hours)
✓ Google Ads - Measurement Certification Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimise Google Ads campaign performance. (6 hours)
Introduction to Digital Marketing – 3 Hours
Module 1 (6 hours)
Introduction to SEO (Search Engine Optimisation) and Understanding Google Ranking Algorithm
Introduction to SERP (Search Engine Results Page) - understanding search engine commands / operators, various result attributions
Understanding Keywords
Google Keyword Planner Tool - advance keyword analysis guidelines, keywords segregation
Selecting Keywords for your website – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords
Understanding Keyword Stuffing Vs. Keyword Placement
Module 2 (6 hours) – On-page / Onsite SEO
Page title & Meta data optimisation
Social media Meta tag optimisation
Content optimisation – keyword density, weight, prominence and proximity
Link structure optimisation
Robots.txt setup/optimisation
XML sitemap setup/optimisation
SEO friendly redirect setup using .htaccess
Google Webmaster Tools
Google Analytics setup and management - analytics code integration, goal setup and traffic stats analysis
Introduction to Basic HTML
Introduction to FTP - uploading and downloading files using FTP software
Module 3 (2 hours) – Off-page / Offsite SEO
Ethical practices of off-page SEO
Introduction to various Link Building techniques
Introduction to link quality measurement parameters including DA, DR, PA, Spam Score etc.
Directory submission guidelines & best practices
Article submission guidelines & best practices
Press Release distribution guidelines & best practices
B2B/Classified submissions & best practices
Guest Blogging
Contextual link building
Do's and Don'ts of Link Building
Module 4 - Advance SEO (2 hours)
Website analysis / Audit - comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO
SEO Proposal – making SEO strategy for any website for the best possible results
Introduction to various Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin etc.
Assessment of Your SEO skills - 1 hour
Module 1 (4 hours)
Introduction to Online Paid Advertising - Google Ads, Facebook Advertising
Comprehensive Keyword Research using Keyword Planner Tool – target keyword analysis, keywords grouping
Importance of Broad Match, Modified Broad Match, Exact Match, Phrase Match, Negative Match keywords and how they work
Module 2 (10 hours)
Google Search Network – getting started with Google PPC, account structure overview
Managing Multiple Client Accounts – My Client Center (MCC) hierarchy, MCC Account setup
Campaign Setup for Google Search Network
AdWords Ad Formats & Best Practices – text ads, mobile ads,
Writing Compelling Ad Copies – Do's and Don'ts
Customer Targeting – AdWords targeting & best practices
AdWords Bidding Setup & Budget Optimisation
Ad Extensions – Sitelinks, Location, Call, App, Callout & Structure Snippets extensions
AdWords Policies & Quality Issues
AdWords Performance Monitoring and Fine Tuning – conversion code integration, advance campaign analysis and best practices
Website & Landing page Optimisation
Advance Campaign Optimization Tips & Best Practices
Module 3 (3 hours)
Display Advertising Overview
Display campaign setup
Image ads - creation of banners using Display Builders
Introduction to Display tools
Managed placements
Remarketing concepts
Module 4 (3 hours)
Introduction to Traffic Analysis Tools – analytics code integration, goal setup and traffic stats analysis
AdWords Reports - generating various reports for clients and to analyze campaign performance
Overview of Application Program Interface (API)
Overview of AdWords Tools and Usage – Ad Diagnosis tool, Change History tool, Conversion code integration
Campaign Management through AdWords Editor
AdWords Billing & Payments
Let us help you get your business online and grow it with passion.
