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Targeted Marketing: The Need to Personalise Marketing Efforts

February 9, 2024 Google Ads 0

When it comes to the business world, consumer preferences evolve rapidly. This means that the traditional “one-size-fits-all” marketing approach is no longer sufficient. Targeted marketing, driven by the art of segmentation, has emerged as a crucial strategy for businesses seeking to enhance their outreach and engagement. Let’s dive into the importance of targeted marketing and … Continue reading Targeted Marketing: The Need to Personalise Marketing Efforts →

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Still Not Using Google Ads? You might Regret Later

September 6, 2023 Google Ads 0

With the rise of digital marketing, businesses have a wide range of options for reaching their target audience online. One of the most effective ways to drive traffic and sales is through Google Ads, a platform that allows businesses to advertise their products and services on Google search results and other websites. Let’s dig in. … Continue reading Still Not Using Google Ads? You might Regret Later →

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How Pay Per Click Ads Can Drive Traffic to Your Site

August 8, 2023 Google Ads 0

While SEO is still the heart of any online business, pay-per-click ads are the blood that keeps your business running. Pay-per-click, or PPC, advertising is a highly effective way to drive targeted traffic to your website. PPC ads appear on search engines and other online platforms, and advertisers pay a fee each time a user … Continue reading How Pay Per Click Ads Can Drive Traffic to Your Site →

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Why Companies Should Invest in a Google Ads Display Campaign

January 12, 2023 Google Ads 0

In today’s world of digitisation, every company needs a solid online presence to survive in this highly competitive marketing environment. Google Display Ads can reach about 2 million websites, videos and apps, where business ads can appear. Almost all major businesses are leveraging Google’s technology to reach people with targeted display ads. This is also … Continue reading Why Companies Should Invest in a Google Ads Display Campaign →

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Google Ads Video Campaign basics: Types and tips to attract Users in 2023

December 9, 2022 Google Ads 0

When Google ad video campaigns are concerned, it all comes down to your unique marketing objective. Whether you want to drive traffic, increase brand awareness, or persuade your target audience to take an action, leveraging your video campaign may serve all of these purposes through YouTube and the Google Display Network. However, compared to other … Continue reading Google Ads Video Campaign basics: Types and tips to attract Users in 2023 →