In today’s world of digitisation, every company needs a solid online presence to survive in this highly competitive marketing environment. Google Display Ads can reach about 2 million websites, videos and apps, where business ads can appear. Almost all major businesses are leveraging Google’s technology to reach people with targeted display ads.
This is also one of the reasons why professionals are flocking towards training in Google ads display campaign set-up. But companies who still haven’t made the shift into digital marketing are missing out on some of the major advantages that Google Ads Display campaigns can provide. Here we attempt to explain how Google Display Ads work and what major advantages it provides to companies.
How do Google Display Ads work?
Google Display Ads helps companies find the right audience with its targeting options. This feature helps companies to strategically show their message to potential customers at the right place and right time. There are two main ways in which display ads target customers.
- Conversions using automation
With automated targeting, companies can increase conversions by finding high-performing audience segments based on their existing audience. This automatic optimization helps Google Ads to learn which audience segments work for the companies. With automatic bidding, it can automatically adjust the bid to help companies meet their ROI levels. Display campaigns which are properly set-up can combine the best elements of creative, bidding and targeting, which maximises conversions.
- Finding new customers and engaging existing customers
Similar segments and in-market segments help companies find new prospective customers by targeting customers who are interested in their products. These data segments are very helpful for re-engaging with people who have previously visited the company’s site.
Advantages of Investing in Display Ad Campaigns
Display campaigns provide companies with tools to create visually engaging ads on the Google Display Network. It helps companies reach people as they browse through content in the form of websites, apps and other Google-owner properties.
- Reaching people in multiple sectors
Display campaigns can allow the company’s message to be spread among 35 million websites and apps, along with Google-owned properties such as Gmail and YouTube. This unlocks the power of display ads and allows companies to expand their reach beyond just Google’s search engine. With Google display ads, companies can build an entire campaign around their goals. This way they can drive sales, leads, website traffic and build awareness for a particular brand, product or service.
- Ease of use
In an effort to reach new or existing customers, display campaigns leverage the very best of machine learning solutions available for targeting, bidding and other functions. As a result, display campaigns can be created which can deliver a friction-free and valuable experience.
- Smart bidding
With Google Display Ads, marketers can use machine learning to optimise for conversions or conversion value on an auction-by-auction basis. This helps marketers save time and money and improve performance.
- Optimising targeting
Display ads can target the best-performing audience segments that include potential customers that are highly likely to convert.
Why should you get training for Google Display Ads Setup?
Enrolling in a certified course for Google Display Ads Setup can validate the experience of candidates. You will be equipped with the knowledge of using Google Display Ads to deliver results that get the most out of the advertising investment. Certified professionals in display ads can effectively reach potential customers for their clients along the entire purchase journey at scale.
Google Display Ads can prove to be a valuable addition to any company’s marketing efforts, especially in this highly competitive marketing landscape.