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Multi-lingual link building refers to the practice of acquiring links from websites in different languages to improve search engine visibility and ranking of a multilingual or international website. The main aim of this process is to increase the relevance and authority of particular websites in the eyes of search engines for specific geographical regions. This can result in higher search engine rankings and more organic traffic from those locations.

As a company in the modern age, it’s absolutely crucial for you to invest in both native and multi-lingual backlinks. Multi-lingual backlinks are important due to Google’s RankBrain algorithm, which can easily tell which language backlinks come from. Backlinks must always be written in the same language as the page being linked to. For instance, a site with hundreds of quality English links but no German and French links, will rank well in the UK but not in Germany or France.

Luckily there are several digital marketing companies that offer multi-lingual link-building services in multiple languages. For instance, SERP Consultancy is a reputed digital marketing agency that provides multi-lingual link-building services in French, Spanish, Italian, German, Russian, Dutch, and Polish languages.

Site Structure Tips for Multi-lingual Link Building

Simply investing in any multi-lingual link-building service can do more harm than good. A lot of times, buying backlinks from awful websites can damage a site’s reputation. Before choosing a digital marketing agency such as SERP Consultancy that offers multi-lingual link-building services, there are some things you must do to your site for the strategy to be implemented correctly.

For instance, each page on your site must have a unique web address (URL).  Since some sites use cookies to register the visitor’s language preference. This is fine if they are used with a redirect to a specific URL. However, the problem arises in SEO if the content on the page changes while the URL doesn’t. This makes it impossible for Google to index the page in more than one language.

Google tends to treat hashtags in the URL as part of the same page. For instance, if your page structure is page14#de for German pages and page14#fr for French pages, Google sees them as one and the same. This issue needs to be fixed before implementing a link-building campaign. A good practise is to use sub-folders or separate domains for each language.

Reasons to invest in multi-lingual link building

If your website is active in more than one country and uses multiple languages, you must have a digital marketing partner that can provide multi-lingual link-building services. Without this, your site will rank in one language zone but not in others.  Here are some reasons why investing in link-building is essential.

• Reaching a wider audience

Companies are able to target potential customers in multiple regions and countries if they build links in different languages.

• Improving search engine rankings

By acquiring links from high-quality, relevant websites in different languages, a website’s search engine visibility, and ranking are greatly improved.

• Establishing credibility

Getting links from well-respected websites in different languages can help establish a company’s credibility and reputation among potential customers in those particular regions.

• Organic traffic

Higher search engine rankings and improved credibility can increase organic traffic to a company’s website, resulting in more potential customers and sales.

Digital marketing services from reputed agencies like SERRP Consultancy can definitely add value to your business especially if you operate in international markets. It does a great job of providing directory listings, directory submissions, social bookmarking, published links, and press release distributions.

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