Paid advertising is the way to go when your business needs amplified results in a short span of time. While many marketers will say Google or Facebook ads are the ones to go for, there is another method to promote your business, and that is LinkedIn advertising. LinkedIn, being the hub for professionals and businesses around the world, is a profitable space to promote your B2B ad campaign. And with machine learning coming into the picture, campaigns on LinkedIn can be built within a few steps.
Let’s dive in and explore the reasons why LinkedIn ads might be a good idea for your business in 2023 and beyond.
- Excellent targeting ability
Only with LinkedIn can you target your ads by industry, seniority, job title, or job experience, unlike other social media platforms. Moreover, LinkedIn ads also allow you to exclude identifiers to serve highly targeted advertisements.
Suppose you want to reach people with a specific job title but want to sort out only those who are in senior positions; by using LinkedIn ads, you can exclude the entry-level positions for this specific campaign and show your ad to the relevant audience.
- Advantages of lead capture forms
When it comes to lead generation, LinkedIn is an excellent paid advertising site for B2B audiences. Lead capture forms are undoubtedly one of the best features of LinkedIn advertising. With the lead capture form, you can get access to a built-in feature that auto-fills the user’s information instead of sending them to a landing page.
With lead capture forms, you can prevent your potential clients from being redirected to another page and remove the barrier of having to leave the platform to engage. Companies that are focusing on lead magnets in paid ads should take these forms into consideration.
- Access to self-reported data
Third-party data is the primary concern for most advertisers and audiences alike. However, on LinkedIn, there is a drastic limitation in privacy and security concerns since the platform primarily depends on data reported by the users rather than collected from a third-party source.
This also implies the accuracy and reliability of the data are higher, and LinkedIn does not need to infer data about personal information like industry, gender, job titles, or more. LinkedIn rather leverages what the users choose and help advertisers to target better.
- Superior email list targeting
It’s true that LinkedIn isn’t the only place for email list targeting, but it certainly is one of the best among them in terms of matching the email addresses to the actual owners. With the self-reported data feature, you can easily upload a customer list of email addresses or a list of organisations that your business wants to target, and the platform matches the data with the respective users. Compared to other platforms, list targeting is much easier and more accurate with LinkedIn’s email targeting feature.
LinkedIn ads can be an excellent addition to your existing marketing strategy and have the power to boost your B2B marketing game.
For more, check our LinkedIn Advertising services.