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While SEO is still the heart of any online business, pay-per-click ads are the blood that keeps your business running. Pay-per-click, or PPC, advertising is a highly effective way to drive targeted traffic to your website. PPC ads appear on search engines and other online platforms, and advertisers pay a fee each time a user … Continue reading How Pay Per Click Ads Can Drive Traffic to Your Site
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The digital marketing landscape is moving at an incredible rate to the point that companies are starting to use AI-generated content. Many companies are in confusion about whether or not using AI-generated content is a good idea. Some of the most common questions that arise include: Can these AI generators be trusted? Can they be … Continue reading Should You Hire a Professional Content Writer or Invest in AI Content Generator?
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Search Engine Optimization is an ever-evolving aspect of digital marketing that has changed enormously since its inception. For example, even just a few years ago, SEO was full of manipulative tactics like keyword stuffing, hidden text, cloaking, and more that made Google wrongfully think a particular site was authoritative. However, over the years, with tonnes … Continue reading Black Hat SEO Techniques that can harm SEO efforts
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Have you ever come across a site that is completely value-packed and has information to improve your skills? You might have wanted to save the webpage and come back to it later. Social bookmarking is all about that. With this process, you can easily save the articles and resources that you would like to revisit … Continue reading Powerful Ways to Use Social Bookmarking For Your Business
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One of the most pertinent questions being asked online is – “ Can AI writing tools replace human writers? “. It is clear why this question arises, the development and introduction of several applications and language models for AI writing. Currently, AI writing is one of the most heavily debated topics across the world, with … Continue reading Can AI Writing Tools Replace Human Writers
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Paid advertising is the way to go when your business needs amplified results in a short span of time. While many marketers will say Google or Facebook ads are the ones to go for, there is another method to promote your business, and that is LinkedIn advertising. LinkedIn, being the hub for professionals and businesses … Continue reading Top 4 Reasons To Consider Linkedin Advertising For Your B2B Ad Campaign In 2023
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Multi-lingual link building refers to the practice of acquiring links from websites in different languages to improve search engine visibility and ranking of a multilingual or international website. The main aim of this process is to increase the relevance and authority of particular websites in the eyes of search engines for specific geographical regions. This … Continue reading Why Investing in Multi-Lingual Link Building is a Good Idea
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In today’s world of digitisation, every company needs a solid online presence to survive in this highly competitive marketing environment. Google Display Ads can reach about 2 million websites, videos and apps, where business ads can appear. Almost all major businesses are leveraging Google’s technology to reach people with targeted display ads. This is also … Continue reading Why Companies Should Invest in a Google Ads Display Campaign
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When Google ad video campaigns are concerned, it all comes down to your unique marketing objective. Whether you want to drive traffic, increase brand awareness, or persuade your target audience to take an action, leveraging your video campaign may serve all of these purposes through YouTube and the Google Display Network. However, compared to other … Continue reading Google Ads Video Campaign basics: Types and tips to attract Users in 2023
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Getting visitors to your website is crucial, but it’s only the first step. Once they arrive, you need to pique their curiosity, entice them to browse your website, and eventually persuade them to buy something. A primary aim for all marketing professionals should be to turn website visitors into paying clients. If your website has … Continue reading Turning Website Visitors Into Sales: What To Avoid And What To Follow Instead?
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