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SERP Consultancy Blog

  • All posts by admin
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Search Intent Shift: How Changing Keyword Meaning Can Impact Your Google Rankings

Digital Marketing,SEO 0

Google’s search results change constantly. They’re not static, but when there is a shift in search intent for a keyword, the websites at the top can lose their rankings. even if they haven’t done anything wrong. They just didn’t match the new intent. This is called search intent shift. For SEO enthusiasts and new digital … Continue reading Search Intent Shift: How Changing Keyword Meaning Can Impact Your Google Rankings →

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What are Footer Links and How do They Matter for User Experience and SEO?

SEO 0

Footer links are the little guys at the bottom of your webpage. In other words, it is the section near the copyright info. Many people think they aren’t really important, but they are wrong. Footer links help your visitors navigate to key pages without a hassle. They make it easy for users to find what … Continue reading What are Footer Links and How do They Matter for User Experience and SEO? →

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Blocked and Bound: Why Google Backs Big Brands Over the Rest

Google 0

As the web fills up with AI-generated noise, both searchers and search engines are getting wary. Creating and sharing content has never been easier, thanks to generative AI. But with the bravado of large language models and the carelessness of some publishers, it’s becoming trickier to spot good info from bad. This dynamic is shifting … Continue reading Blocked and Bound: Why Google Backs Big Brands Over the Rest →

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Content Pruning: Balancing Benefits and Risks for Organic Traffic Growth

Content Writing 0

Digital marketing is always changing. Keeping a strong online presence can feel overwhelming. New content pops up every day. It’s easy for out-dated or weak pieces to clutter your site. That’s where content pruning comes in! This smart strategy involves reviewing and removing less effective content. It helps boost your digital footprint. Think of it … Continue reading Content Pruning: Balancing Benefits and Risks for Organic Traffic Growth →

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SERP Turbulence: Decoding the Reasons Behind Your Ranking Fluctuations

SEO 0

Search traffic is a business model and not just a metric like many believe. In fact, companies like Zapier, Nerdwallet, and HubSpot have managed to make multimillion dollar empires in this niche. In other words, search rankings and revenue are linked intrinsically.  SERP volatility is a common issue in the world of SEO. Knowing why … Continue reading SERP Turbulence: Decoding the Reasons Behind Your Ranking Fluctuations →

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Optimizing for Google’s Playground: Swinging into the Future of Search

Digital Marketing,Link Building 0

SERP November Blog 1 SERP November Blog 2 German Press Release Distributions Report -CEA Google is always changing, and understanding those changes is the key to winning at search engine optimization. Digital markets would do well to know what the latest ranking signals are and the expert strategies that are used to achieve good results. … Continue reading Optimizing for Google’s Playground: Swinging into the Future of Search →

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NEWS: Google to Sunset Sitelinks Search Box in November

Google 0

Google is set to retire the sitelinks search box feature this November, a move driven by its decreased usage over the years. This change, which will take effect on November 21, will not impact search rankings or the display of other sitelinks. Introduced in 2014, the sitelinks search box allowed users to search within specific … Continue reading NEWS: Google to Sunset Sitelinks Search Box in November →

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The Essential But Often Underutilized Strategy in SEO

SEO 0

In the quest for SEO success, much focus on content quality and keywords, often overlooking an equally critical element—internal linking. This essential but underutilized strategy is key to building a website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) while also enhancing SEO performance. By strategically connecting pages within your website, you can achieve dual goals: guiding … Continue reading The Essential But Often Underutilized Strategy in SEO →

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Authority in SEO: Why It Matters for Your Search Rankings

SEO 0

In the world of SEO, authority is essentially the VIP status of a webpage. Its importance relative to all other potential contenders for a search query’s crown. Modern search engines like Google have a whole arsenal of factors they sift through to evaluate this authority. Why Google prioritizes page authority But why is Google so … Continue reading Authority in SEO: Why It Matters for Your Search Rankings →

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Ethical Link Building: Avoiding Black Hat Techniques

Link Building 0

Link building is an essential component of search engine optimization (SEO) that helps websites improve their visibility and authority. However, not all link-building practices are created equal. Some strategies, known as “black hat” techniques, can produce short-term gains but come with significant risks, including penalties from search engines like Google. Ethical link building, on the … Continue reading Ethical Link Building: Avoiding Black Hat Techniques →

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