7 Red Flags of a Weak Brand Strategy
A company’s image rarely collapses overnight. Reputations erode in small, almost invisible increments, and only later does the boardroom ask what went wrong. The culprit is often a shaky brand strategy, the kind that looks coherent on a slide deck but wobbles disastrously when confronted with reality. Brands that mismanage this foundation end up whispering … Continue reading 7 Red Flags of a Weak Brand Strategy
Continue Reading