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Backlinks are still a big deal. Google may not spell out every ranking factor, but let’s be honest—links carry weight. Link ghosting is what happens when that weight doesn’t go away, even after the link itself does. It is the digital footprint of a backlink that no longer exists but somehow keeps helping your page … Continue reading What is link ghosting? – Vanishing Links, Lasting Impact
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Parasite SEO has long been a clever, if controversial, trick in the SEO playbook. Writers and marketers would publish content on high-authority websites such as Forbes, Medium, LinkedIn, and other publishing platforms. They aim for riding on the host’s domain strength. Done right, this approach helped marketers leapfrog competitors in the SERPs without investing years … Continue reading Google’s Crackdown on Site Reputation Abuse Signals The End of the Parasite SEO Era
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If your website gets traffic from outside your native language audience, you might want to take notice. Google has been quietly rewriting the international SEO rulebook. They are auto-translating English content, then ranking their translated versions above your local language pages. Google’s Machine Translations Are Skipping the Line Here is what is happening: Google auto-translates … Continue reading Is Google Swiping Your International Search Traffic with Auto-Translations? Yes. Here’s How It’s Happening
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For online shoppers, reviews are the secret sauce of smart decision making. Until now, checking a store’s reputation meant playing detective. This usually involved searching for a product, hopping between websites, and piercing together scattered reviews. But Google is cutting out the hassle with a game-changing update – store ratings are now baked directly into … Continue reading Google Rolls Out Store Ratings in Search Results Across Four New Countries
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In this internet-powered, blazing-fast world, consumers are constantly on the go. Whether it’s seeking instant gratification or simply convenience, people want it quickly. Consequently, micro-moments have become an integral part of our daily lives, shaping the way we interact with technology and consume content. By definition, micro-moments are brief interactions that people have with their … Continue reading Micro-Moments and Their Impact on Marketing
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When it comes to content marketing, the right reporting tools can turn data from a messy jumble into a clear roadmap for success. These tools help you track, analyze, and present everything from traffic stats to audience growth, enabling you to make smarter, data-driven decisions. In this article, I’ve put together a complete toolkit to … Continue reading 7 Essential Content Marketing Reporting Tools for Actionable Data
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As the web fills up with AI-generated noise, both searchers and search engines are getting wary. Creating and sharing content has never been easier, thanks to generative AI. But with the bravado of large language models and the carelessness of some publishers, it’s becoming trickier to spot good info from bad. This dynamic is shifting … Continue reading Blocked and Bound: Why Google Backs Big Brands Over the Rest
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Google is set to retire the sitelinks search box feature this November, a move driven by its decreased usage over the years. This change, which will take effect on November 21, will not impact search rankings or the display of other sitelinks. Introduced in 2014, the sitelinks search box allowed users to search within specific … Continue reading NEWS: Google to Sunset Sitelinks Search Box in November
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“An award nomination is not the validation of excellence you have put in your work till date, but it is motivation to strive higher and aim bigger.” In April 2017, Google opened its windows to receive award applications from Google Premier Partners from all across the world in six different categories. SERP Consultancy had submitted … Continue reading Google Premier Partner Award – We Made It to the Next Level!
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RankBrain introduces an element of Artificial Intelligence into Google’s SEO algorithm that tries to figure out the context of the content on any given site. It is a step away from keyword density and is Google’s response to the challenge of trying tounderstand the content and its value as a whole,for search engine users. SEO … Continue reading SEO after Google RankBrain
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