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SERP Consultancy Blog

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Why AI Is the Next Big Thing in Digital Marketing in 2022 and Beyond?

Digital Marketing 0

The capacity to employ artificial intelligence technology to enhance digital marketing techniques and provide valuable consumer insights for businesses will continue to develop as AI advances. AI is revolutionising digital marketing strategies because of its capacity to gather, analyse, integrate, and interpret a certain set of information. As companies continue to add dynamic customer touch-points, … Continue reading Why AI Is the Next Big Thing in Digital Marketing in 2022 and Beyond? →

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Blockchain and Digital Marketing – Hand in Hand in Digital Transformation

Digital Marketing 0

Digital technologies have evolved to a point that has majorly impacted marketing practices worldwide. The internet was one of the largest technological advances in the last several decades, which enabled marketers to gather more data about their customers. However, with time, digital marketing started facing several concerns such as transparency, data protection and cyber security. … Continue reading Blockchain and Digital Marketing – Hand in Hand in Digital Transformation →

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Top 8 Reasons Why You Need to Outsource PPC Services for Your Business

Pay Per Click Search Marketing,PPC Management 0

With the growing tendency of adopting the digital platforms into core marketing strategies, businesses are striving to stand out from the rest and potential competitive adversaries. Companies get a competitive advantage by implementing the best digital marketing approaches. Pay Per Click (PPC) advertising or PPC campaigns have gone a long way from the traditional media … Continue reading Top 8 Reasons Why You Need to Outsource PPC Services for Your Business →

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Creating Content for Higher SEO Ranking

Digital Marketing 0

Blogging has been associated with the internet for quite some time but has undergone a metamorphosis since the early 2000s. Online behaviour has changed quite a lot since then, as some people as the majority of people discover blogs through search engines. Now, it’s the best time ever for bloggers to start exploring keyword research … Continue reading Creating Content for Higher SEO Ranking →

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Using Keyword Clustering to Improve Your SEO

Internet Marketing 0

In search engine optimization, the technique of keyword clustering can streamline content and streamline workflow simultaneously. With keyword clustering, you are essentially clustering keywords into themes that are relevant to the client’s website pages. It allows marketers to target several keywords per page, rather than only one or two keywords. To conduct your keyword clustering … Continue reading Using Keyword Clustering to Improve Your SEO →

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Digital Marketing: The Destination for Millenials and Gen Z

Content Writing 0

It’s apparent from our daily lives that the whole world has gone digital. The last two decades have seen dramatic growth when it comes to social media and the introduction of cutting-edge technology. The ease of accessibility has increased with the introduction of internet-linked services such as smartphones, tablets, and laptops. Quite naturally, marketers have … Continue reading Digital Marketing: The Destination for Millenials and Gen Z →

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Trends to Incorporate into Your Social Media Marketing Strategy: Short-Form Videos

Social Media Marketing 0

Q: What kept millions of people sane during the insane and continuous lockdown period this year? A: Short Videos on various social media channels like TikTok, Instagram, Facebook, YouTube, Snapchat etc. There is no doubt that short videos that have a time frame between 20 seconds and 2 minutes are now a part of our … Continue reading Trends to Incorporate into Your Social Media Marketing Strategy: Short-Form Videos →

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6 Tips to Reduce Bounce Rate for SEO in 2021

Digital Marketing 0

In digital marketing, “bounce rate” is an analytical term that simply means a single page or non-interaction visit.  In other words, the act of a visitor from Google or any other website visiting one page but not interacting with it before leaving is known as bounce. Even though Google does not primarily use bounce rate … Continue reading 6 Tips to Reduce Bounce Rate for SEO in 2021 →

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The Role of Pillar Pages in B2B Digital marketing

Video SEO 0

In digital marketing, a pillar page almost serves as a cornerstone for your website that is referred to people by the company or brand. The pillar page should contain everything that a post or page should need. This includes a table of contents, high word count, topics covering the industry, statistics, infographics and appropriate CTAs. … Continue reading The Role of Pillar Pages in B2B Digital marketing →

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Top 4 Practical Tips To Improve Your Website Rankings through Google Analytics

Digital Marketing 0

The backbone of any online business is high-quality traffic that in turn results in potential prospects and conversion. Google Analytics gives a plethora of information that you can utilise to enhance your website traffic and position on the web. There are numbers of diverse statistics available in Analytics, as well as hundreds more that only … Continue reading Top 4 Practical Tips To Improve Your Website Rankings through Google Analytics →

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