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SERP Consultancy Blog

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Why Companies Should Invest in a Google Ads Display Campaign

Google Ads 0

In today’s world of digitisation, every company needs a solid online presence to survive in this highly competitive marketing environment. Google Display Ads can reach about 2 million websites, videos and apps, where business ads can appear. Almost all major businesses are leveraging Google’s technology to reach people with targeted display ads. This is also … Continue reading Why Companies Should Invest in a Google Ads Display Campaign →

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Google Ads Video Campaign basics: Types and tips to attract Users in 2023

Google Ads 0

When Google ad video campaigns are concerned, it all comes down to your unique marketing objective. Whether you want to drive traffic, increase brand awareness, or persuade your target audience to take an action, leveraging your video campaign may serve all of these purposes through YouTube and the Google Display Network. However, compared to other … Continue reading Google Ads Video Campaign basics: Types and tips to attract Users in 2023 →

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Turning Website Visitors Into Sales: What To Avoid And What To Follow Instead?

Amazon Marketing 0

Getting visitors to your website is crucial, but it’s only the first step. Once they arrive, you need to pique their curiosity, entice them to browse your website, and eventually persuade them to buy something. A primary aim for all marketing professionals should be to turn website visitors into paying clients. If your website has … Continue reading Turning Website Visitors Into Sales: What To Avoid And What To Follow Instead? →

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Bing Ads vs. Google Ads: Which One is Right for Your Business

Pay Per Click Search Marketing,PPC Management 0

While Google is the dominant platform for running paid ads for businesses around the world, it is common to wonder which platform is better: Google or Bing. The latter platform comes with multiple features and is quickly catching up in terms of popularity. From determining which platform is best to reach a wider audience to … Continue reading Bing Ads vs. Google Ads: Which One is Right for Your Business →

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Amazon Marketing – The Perfect Tool for Small-to-Midsize Businesses (SMBs)

Amazon Marketing 0

Amazon’s advertising platform has skyrocketed into the digital marketing world in only a few years. As an owner of a small-to-midsize business, it is natural to have some questions in your mind when it comes to leveraging Amazon’s ad services.  All SMBs need a competitive marketing strategy to compete in this market. Luckily, Amazon marketing … Continue reading Amazon Marketing – The Perfect Tool for Small-to-Midsize Businesses (SMBs) →

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Leveraging LinkedIn Advertising for Reaching Business Goals

Social Media Marketing 0

Anyone familiar with social media platforms knows about the existence of LinkedIn. Touted as the social media for professionals, users mostly use the platform to connect with other professionals on work-related topics. This could be anything from sharing news, fulfilling recruitment needs and discovering industry news. However, with time, LinkedIn has started to integrate a … Continue reading Leveraging LinkedIn Advertising for Reaching Business Goals →

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Mobile Marketing Strategic Models That are Crucial for Businesses

Social Media Marketing 0

In the near future, the worldwide pandemic has influenced how people purchase. You must market where your buyers are – which, according to research, is largely on their mobile devices. The technique of promoting your business to mobile phone users is referred to as mobile marketing. If you want to increase visitors to your website, … Continue reading Mobile Marketing Strategic Models That are Crucial for Businesses →

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Why Influencer Marketing Is Here To Stay

Influencer Marketing 0

In today’s digital era, influencer marketing is among the most widely used approaches in terms of digital marketing. This type of social media marketing allows for rapid brand engagements and revenues. It has a range of effects on our socio-cultural and purchasing habits. It incorporates the concept of celebrity endorsement into a modernized content-driven marketing … Continue reading Why Influencer Marketing Is Here To Stay →

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Why AI Is the Next Big Thing in Digital Marketing in 2022 and Beyond?

Digital Marketing 0

The capacity to employ artificial intelligence technology to enhance digital marketing techniques and provide valuable consumer insights for businesses will continue to develop as AI advances. AI is revolutionising digital marketing strategies because of its capacity to gather, analyse, integrate, and interpret a certain set of information. As companies continue to add dynamic customer touch-points, … Continue reading Why AI Is the Next Big Thing in Digital Marketing in 2022 and Beyond? →

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Blockchain and Digital Marketing – Hand in Hand in Digital Transformation

Digital Marketing 0

Digital technologies have evolved to a point that has majorly impacted marketing practices worldwide. The internet was one of the largest technological advances in the last several decades, which enabled marketers to gather more data about their customers. However, with time, digital marketing started facing several concerns such as transparency, data protection and cyber security. … Continue reading Blockchain and Digital Marketing – Hand in Hand in Digital Transformation →

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