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Whether you are a business owner or not – you need not be told about the importance of social media in the present times. It has also made its way into the world of business for good. A modern business knows that its secret to success lies in social media marketing. If you have an … Continue reading Why Every Business Is Turning to Social Media for Its Growth
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Businesses have time and again invested their resources and time in different marketing activities. The main objective has always been promotion of products and services. Now, with the advent of online businesses, the whole scenario of marketing has changed completely. Digital marketing has gained popularity in recent years with the development in computer technologies. Channels … Continue reading Digital Marketing: Marketing Strategy That Never Fails
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If you wish to get into the world of digital marketing do not delay, for there is no better time than now. The digital marketing industry is booming currently with millions of companies, small or big, turning to the internet for their sales and promotions. With the ever-growing number of companies using the internet for … Continue reading How to Step into the World of Digital Marketing
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Search Engine Optimization plays a key role in every advertiser’s digital marketing strategy. Almost all SEO professionals use a myriad of tools, some of which are expensive and require a monthly subscription. As a result, many big companies and agencies have started using them for the desired results. Smaller companies have the option of using … Continue reading Top SEO Tools for 2020
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The modern marketing landscape has changed beyond recognition in the last decade, with traditional marketing methods being largely replaced by more modern marketing techniques such as digital marketing. Social media marketing forms a considerable part of digital marketing efforts, presenting a unique challenge that allows companies to advertise, communicate and engage with an audience base. … Continue reading Mistakes to Avoid in Social Media Marketing
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Because of the phenomenon of globalisation, companies are using different strategies to promote their products and services. Social media has a vital role to play, especially in developing countries where internet users are growing at an exponential rate. This presents an amazing opportunity for multinational companies, some of which have already penetrated into such emerging … Continue reading Social Media Marketing from an Indian Context
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In the past year alone digital marketing platforms earned about $60 billion in revenue from mobile ads. Smart and aggressive digital marketing is the need of the hour to put your business ahead of your competitors. Every business must keep up with the trends to stay relevant in the dynamic changing world of digital marketing. … Continue reading Top 5 Digital Marketing Trends Every Business Must Consider
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How would you feel, if you Google your brand name or Company name and you find negative ratings or reviews? Imagine your potential clients finding this! No matter, whether it is a fake or a real negative review – it does make a difference in your social branding. It will affect your business since it … Continue reading Too Many Negative Reviews About Your Company or Business?
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In the modern world of digital marketing where everything is getting digitised and the marketing strategies are both devised and manoeuvred over internet using various social networking platforms and other websites, pay-per-click (also known as PPC) is indispensable to the modern marketers. It is basically a unique advertising approach where the advertiser is bound to … Continue reading Pay-per-click Campaign: An Inseparable Part of Digital Marketing
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PPC Stands for Pay Per Click. It is a form of paid advertising where money is spent only when a user clicks on the ad. When done correctly, it can be an effective form of marketing with a high ROI (Return on Investment). It can help us get a decent amount of traffic at a … Continue reading 5 Easy Ways to do PPC Keyword Research in 2019
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