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Social media monitoring includes tracking relevant hashtags, keywords, and mentions related to your brand to stay informed about your audience and industry. Social media monitoring tools have emerged as an indispensable resource for brands seeking to understand what people are saying about their products, services, competitors, industry, and various other aspects.

What is social media monitoring?

Social media monitoring entails tracking relevant hashtags, keywords, and mentions related to your brand to stay informed about your audience and industry. It involves both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies) research. By monitoring this data, you can gain insights into various aspects, including:

• Social Share of Voice: This metric reveals what percentage of the conversation is about your brand compared to your competitors.
• Social Sentiment Analysis: It helps determine the mood of the conversation, whether positive, negative, or neutral.
• Social ROI: This metric quantifies the return on investment from your social media efforts.
• Relevant Hashtags and Keywords: Identifies which hashtags or keywords on platforms like Instagram or YouTube can expand your reach.
• Trends: Keeps you informed about what topics your audience is discussing, emerging ideas, aesthetics, memes, and new tools and services on social media platforms.

Let’s take a look at seven of the top social media monitoring tools to use to gain insights in 2024.

1. Hootsuite

Hootsuite offers customizable search streams that monitor multiple social platforms, allowing you to stay informed about conversations at a glance. You can focus on essential topics, trends, and social mentions using keywords, hashtags, locations, and specific users. While streams are available in Hootsuite’s free plan, the professional plan provides access to detailed custom analytics.

Additionally, Hootsuite insights, powered by Brandwatch, offer in-depth social listening capabilities, providing real-time overviews of millions of online conversations. This paid tool enables you to search for topics or keywords, apply filters by date, demographics, location, and more, identify thought leaders or brand advocates, assess your brand’s perception in the market, and receive immediate alerts when your mentions spike.

2. Nexalogy

Nexalogy distinguishes itself with advanced data visualisations, including interactive timelines, geolocation-based heat maps, and lexical cluster maps that reveal common topic patterns. In addition to these visualisations, Nexalogy provides fundamental insights such as popular keywords and the most active accounts.

3. Mentionlytics

Mentionlytics is a professional-grade social media monitoring application designed to track mentions, keywords, and sentiment across multiple languages.

4. Reputology

Reputology caters to customer-facing businesses by offering the capability to monitor major review sites like Yelp, Google, and Facebook reviews from a single dashboard. It facilitates tracking across multiple storefronts and locations and provides quick links for efficient responses.

Also Read: Facebook Marketing Tools to Use for Business

5. Tweepsmap

Tweepsmap is a unique combination of analytics and social monitoring tailored for Twitter users. It offers insights into how hashtags and topics travel within the Twitterverse, allowing you to stay tuned to your audience’s discussions.

6. Reddit Keyword Monitor Pro

Reddit Keyword Monitor Pro addresses the often overlooked social platform, Reddit, which boasts 430 million average monthly active users. This tool enables monitoring of Reddit’s 138,000 active communities, facilitating engagement in conversations relevant to your brand.

7. Talkwalker

Talkwalker offers an extensive set of features, including over 50 filters for monitoring conversations across 150 million data sources. It covers blogs, forums, videos, news sites, review sites, and social networks. With Talkwalker, you can analyse engagement, reach, comments, and brand sentiment effectively.

Conclusion

Social media monitoring will become an essential practice for brands in 2024. These monitoring tools empower businesses to gain valuable insights into their online presence, audience sentiment, and industry trends. By utilising these tools effectively, brands can navigate the dynamic landscape of social media to their advantage.

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