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The latest Google update has impacted many, particularly vloggers who showcase their content on a daily or weekly basis. The shift in algorithms has led to fluctuations in visibility and reach, causing a significant dip in traffic for many creators. Despite these challenges, their resilience and adaptability shine through. Vloggers have quickly adjusted their strategies, experimenting with new content formats and platforms to maintain audience engagement.

While influencing Google’s algorithm is out of reach, vloggers and bloggers can still take control of other aspects to boost their website traffic. By diversifying their traffic sources, leveraging alternative platforms, and optimizing their existing content, they can navigate these changes more effectively. So for those interested, here are five blogger-related strategies to increase website traffic after the latest Google Update.

Pinterest is Useful as an Additional Search Engine

Anyone who likes looking at photos online has heard about Pinterest, the image sharing social media platform. However, it also functions as a search engine as well, making it an excellent tool for driving website traffic. To get started with this, you have to:

• Create a Pinterest Business Account: You have the option to either create a new business account or convert an existing personal account, enabling access to tools like Pinterest Business Hub and Pinterest Analytics.
• Optimize Your Profile: Write a catchy bio incorporating niche keywords. Claim your website to track shared content and include your Pinterest profile and follow button automatically.
• Engage with Visuals: Pinterewst thrives on visuals, Take numerous travel photos and select the best ones. Use tools like Canva to add text and branding to your images.
• Organize with Boards: Create boards to categorize content by destination or blog post type.
• Conduct Keyword Research: Use tools like Pinterest Trends to see keyword search volumes and popular pins. Incorporate keywords in pin titles, descriptions and board descriptions.

Engage Visitors with Email Marketing

Email marketing is a stable traffic source, as it is owned media. Platforms like Instagram or Google can change, but your email list remains yours. To get started with email marketing, you should:

• Choose an Email Marketing Provider: Popular options include MailerLite and MailChimp.
• Build Your Email List: Create a signup form on your website to collect email addresses.
• Create a Lead Magnet: Offer travel guides, ebooks, or itineraries to entice readers to subscribe.
• Create Engaging Emails: Keep emails concise, visually appealing, and include clear links to your website. Ensure the linked pages are optimized for revenue.

Beth Stanos, CEO & Founder of Wanderful, emphasizes the power of email marketing, stating it drives significant and habitual traffic spikes.

Using Flipboard for Additional Traffic

Flipboard can significantly boost traffic by leveraging curated content and community interaction effectively. To do this, you should:

• Create an Account: Download the Flipboard app and make your profile.
• Organize Magazines: Sort content into categories like Pinterest boards. Add your blog posts to these categories.
• Stay Current: Add new blog posts right after publishing them. Curate Content: Include related content from different sources in your magazines.
• Improve with Keywords: Use specific words in magazine descriptions, post captions, and profiles.

Taking the Help of Short-Form Videos on Social Media

Short-form videos on platforms such as Instagram and YouTube Shorts are highly effective for reaching new audiences. Getting started with short-form videos is pretty easy.

• Create Accounts: Set-up profiles on YouTube, Instagram and others.
• Use Video Editing Tools: Download Capcut for video editing. Create a Linktree account for easy access to all your links.
• Capture Engaging Content: File eye-catching scenery and interesting environments.
• Enhance Engagement: Use voice-overs, on screen text and music. Keep captions detailed on Instagram but brief on YouTube.
• Optimize Video length: The ideal length varies: 7-11 seconds for Instagram Reels, and 25-35 seconds for YouTube Shorts.

Expand Reach with Guest Posting

Guest posting involves publishing your content on other websites to access new audiences. To get started with guest posting, you should,

• Identify Opportunities: Look for sites accepting guest posts. If not explicitly mentioned, send inquiry emails.
• Create a pitch: Highlight your travel expertise and provide writing samples.
• Understand Site Needs: Tailor pitches to address content gaps on the target site.
• Network with Bloggers: Build relationships with other travel bloggers for organic guest posting opportunities.
• Include Clear Links: Add a link back to your blog with a compelling description to attract readers.

Monitoring potential guest posting sites with tools like SEMRUSH helps in selecting the best opportunities.

Final Thoughts

Adapting to the latest Google update requires travel bloggers to diversify their traffic sources and optimize existing content. Utilizing Pinterest, engaging in email marketing, leveraging Flipboard, creating short-form videos, and guest posting are effective strategies. By embracing these methods, bloggers can mitigate the impact of algorithm changes and continue to grow their audience, ensuring sustained website traffic and engagement despite the evolving digital world.

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