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SEO can be best described as a game of strategy and the keywords are the chess pieces. If you want to win the organic search battle, you need to know which keywords to target and how to use them effectively. Whether you’re new to SEO or a seasoned pro, mastering these eight keyword types will put you ahead of the competition.

1. Seed Keywords

The first type of keyword featured here is seed keywords. Think of them as the foundation of your keyword research. They are broad, generic terms that unlock hundreds or more specific keyword ideas.

For example, if you’re in the fitness niche “workout or “gym” could be your seed keywords. You then use tools to generate long-tail variations, such as “best home workouts for beginners” or “gym routines for muscle gain.”

2. Keyword by Search Intent

Not all searches are created equal. Some users want information, while others are ready to buy. That’s where search intent comes in.

The Four main types are:

• Informational: “How to lose weight” (user wants knowledge).
• Navigational: “Nike official site” (user wants a specific brand or website).
• Commercial: “Best running shoes for beginners” (user is researching options).
• Transactional: “Buy Nike Air Max online” (user is ready to purchase).

If you target an informational keyword with a product page, you’ll struggle to rank. Google wants to serve content that matches the searcher’s intent.

3. Long-Tail Keywords

Long-tail keywords are longer, more specific search queries with lower search volume but higher intent. They make up the majority of Google searches and are great for attracting targeted traffic.

Example:

• Short-tail keyword: “running shoes” (broad, competitive).
• Long-tail keyword: “best running shoes for flat feet 2024” (specific, less competitive).

4. Low-Competition Keywords

If your website is new or has a low domain authority, competing for high-competition keywords is tough. Instead, focus on low-competition keywords to rank faster. To find them, use SEO tools to filter keywords with low keyword difficulty. Look for keywords where weaker websites rank. Lastly, find niche-specific terms with lower search volume but strong intent.

5. Niche Keywords

Niche keywords cater to a specific segment of an industry. They’re often low in competition but high in conversion potential. For example, instead of targeting “soap”, a niche keyword could be vegan baby soap. It may have lower search volume, but those searching for it are more likely to convert.

6. Branded vs. Unbranded Keywords

Branded keywords contain your company’s name. These searches typically come from people already familiar with a particular brand. On the other hand, unbranded keywords do not mention any specific brand. They are crucial for attracting new visitors who don’t yet know about your business.

7. Primary vs Secondary Keywords

Your primary keyword is the main focus of your page. It’s what your content is built around.

Your secondary keywords are related terms that add context and help your page rank for additional queries.

Example:

• Primary keyword: “how to train for a marathon”
• Secondary keywords: “marathon training plan,” “beginner marathon tips,” “long-distance running advice”

Conclusion

Understanding these seven keyword types is essential for a successful SEO strategy. By selecting the right keywords and aligning them with search intent, you can improve your rankings, attract the right audience, and drive more organic traffic.

Must Read: 6 Best Practices to Make Your Performance Max Campaigns Shine

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