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SERP Consultancy Blog

  • Category: SEO
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SEO and AI: Making AI-Generated Content Work for Search

OpenAI,SEO 0

AI has changed the way content is made. In 2025, AI writing tools can churn out blog posts, product descriptions and social media captions in seconds. But speed alone isn’t enough. To get noticed by search engines, AI content needs careful tuning. Raw AI text often misses the mark for engagement, ranking or usefulness. Optimizing … Continue reading SEO and AI: Making AI-Generated Content Work for Search →

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Tips for Optimizing for Search in France Without Overthinking It

SEO 0

Trying to be found online is one thing, but getting noticed by someone sipping espresso in Nice or browsing for a bakery in Lyon, is something else entirely. That’s where French SEO plays its little role. It has become indispensable if businesses hope to be more than a dot on the map. A website could … Continue reading Tips for Optimizing for Search in France Without Overthinking It →

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What Every Marketer Should Know About Negative SEO

SEO 0

Search engine optimization isn’t always about getting ahead. Sometimes, it’s about staying out of someone else’s crosshairs. Negative SEO tactics can quietly destroy your rankings while you’re busy optimizing your site with best practices. If that sounds sinister, that’s because it is. But pretending it doesn’t happen is negligence. What is Negative SEO? Negative SEO … Continue reading What Every Marketer Should Know About Negative SEO →

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Barnacle SEO: How to Ride the Wave of High-Authority Sites and Dominate Search in 2025

Digital Marketing,Organic SEO,SEO 0

Getting your site to the top of search results isn’t easy, especially when you’re up against brands with a decade-long head start and marketing budgets that look like national GDPs. That’s where smart tactics like Barnacle SEO come in. This approach, named by Will Scott back in 2008, taps into the power of high-ranking platforms … Continue reading Barnacle SEO: How to Ride the Wave of High-Authority Sites and Dominate Search in 2025 →

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What is link ghosting? – Vanishing Links, Lasting Impact

Google,Link Building,SEO 0

Backlinks are still a big deal. Google may not spell out every ranking factor, but let’s be honest—links carry weight. Link ghosting is what happens when that weight doesn’t go away, even after the link itself does. It is the digital footprint of a backlink that no longer exists but somehow keeps helping your page … Continue reading What is link ghosting? – Vanishing Links, Lasting Impact →

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Generative Engine Optimization – Making Your Content Shine on Google’s AI Answers

SEO 0

Imagine searching Google for “best cafes in Mumbai” and seeing a neat summary at the top with a list of cafes, their ratings, and specialities, without clicking any links. That’s Google Search Generative Experience or AI Overviews in action. Generative Engine Optimization or GEO is the art of tailoring your content so it’s picked up … Continue reading Generative Engine Optimization – Making Your Content Shine on Google’s AI Answers →

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Why SEO Basics and Clear Messaging Still Win

SEO 0

In the race for consumer attention, it turns out you don’t need any fancy tricks but just good timing, smart storytelling, and a map to your front door. Brands are turning their focus back to storytelling, not as a poetic indulgence, but because shoppers want meaning. They’re not just buying stuff. They’re buying into ideas, … Continue reading Why SEO Basics and Clear Messaging Still Win →

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Google Search CTR Data: Tracking the Pulse of Industry Trends

SEO 0

A new analysis of Google’s search click-through rates (CTRs) offers a fascinating glimpse into evolving industry dynamics. According to Advanced Web Rankings Q3 report, shifts in search behavior have favored some sectors while leaving others scrambling for relevance. As industries adjust to the whims of user clicks, understanding these changes is vital for staying competitive … Continue reading Google Search CTR Data: Tracking the Pulse of Industry Trends →

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Search Intent Shift: How Changing Keyword Meaning Can Impact Your Google Rankings

Digital Marketing,SEO 0

Google’s search results change constantly. They’re not static, but when there is a shift in search intent for a keyword, the websites at the top can lose their rankings. even if they haven’t done anything wrong. They just didn’t match the new intent. This is called search intent shift. For SEO enthusiasts and new digital … Continue reading Search Intent Shift: How Changing Keyword Meaning Can Impact Your Google Rankings →

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