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SERP Consultancy Blog

  • Category: SEO
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What are Footer Links and How do They Matter for User Experience and SEO?

SEO 0

Footer links are the little guys at the bottom of your webpage. In other words, it is the section near the copyright info. Many people think they aren’t really important, but they are wrong. Footer links help your visitors navigate to key pages without a hassle. They make it easy for users to find what … Continue reading What are Footer Links and How do They Matter for User Experience and SEO? →

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SERP Turbulence: Decoding the Reasons Behind Your Ranking Fluctuations

SEO 0

Search traffic is a business model and not just a metric like many believe. In fact, companies like Zapier, Nerdwallet, and HubSpot have managed to make multimillion dollar empires in this niche. In other words, search rankings and revenue are linked intrinsically.  SERP volatility is a common issue in the world of SEO. Knowing why … Continue reading SERP Turbulence: Decoding the Reasons Behind Your Ranking Fluctuations →

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The Essential But Often Underutilized Strategy in SEO

SEO 0

In the quest for SEO success, much focus on content quality and keywords, often overlooking an equally critical element—internal linking. This essential but underutilized strategy is key to building a website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) while also enhancing SEO performance. By strategically connecting pages within your website, you can achieve dual goals: guiding … Continue reading The Essential But Often Underutilized Strategy in SEO →

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Authority in SEO: Why It Matters for Your Search Rankings

SEO 0

In the world of SEO, authority is essentially the VIP status of a webpage. Its importance relative to all other potential contenders for a search query’s crown. Modern search engines like Google have a whole arsenal of factors they sift through to evaluate this authority. Why Google prioritizes page authority But why is Google so … Continue reading Authority in SEO: Why It Matters for Your Search Rankings →

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Embracing the Future with Google’s Search Generative Experience (SGE)

SEO 0

In the digital era, the pursuit of knowledge is not just about arriving at a destination but also entails movement and exploration. Google’s Search Generative Experience (SGE) is at the forefront of this change, completely transforming our approach to interacting with the vast ocean of data that exists online. As we prepare for SGE to … Continue reading Embracing the Future with Google’s Search Generative Experience (SGE) →

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Black Hat SEO Techniques that can harm SEO efforts

SEO 0

Search Engine Optimization is an ever-evolving aspect of digital marketing that has changed enormously since its inception. For example, even just a few years ago, SEO was full of manipulative tactics like keyword stuffing, hidden text, cloaking, and more that made Google wrongfully think a particular site was authoritative. However, over the years, with tonnes … Continue reading Black Hat SEO Techniques that can harm SEO efforts →

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Essential SEO Tactics To Utilize For A Stronger Location Search Presence

SEO 0

A general SEO strategy focuses on utilization all over the internet to share what your business can do to help their customers. Proper SEO is done so that your business shows up on local search engine results which is essential for a brand’s local presence. Once the SEO team knows what is wrong, they can … Continue reading Essential SEO Tactics To Utilize For A Stronger Location Search Presence →

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The Link Building Mantra after Google’s Rank Algorithm Update

Internet Marketing,Link Building,SEO 2

Google officially announced a rank algorithm update on 24th April, 2012 which is popularly known as Google Penguin Update. Though I have not found any official reference about the name “Penguin” but anyway, the name not sounds too bad :-). The algorithm change has affected approx 3% of the English searched results as declared in … Continue reading The Link Building Mantra after Google’s Rank Algorithm Update →

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