In the near future, the worldwide pandemic has influenced how people purchase. You must market where your buyers are – which, according to research, is largely on their mobile devices. The technique of promoting your business to mobile phone users is referred to as mobile marketing. If you want to increase visitors to your website, you’ll need to develop a complete strategy that includes mobile marketing tactics.
Let’s take a look at what mobile marketing is and some of the most effective mobile marketing tactics and techniques for driving foot traffic to your business.
Explaining a marketing model in mobile marketing
A marketing model is a technique used by marketers and businesses to determine their company’s competitiveness and earning capacity. The entire tactics and factors involved in marketing a business and its products are examined through marketing models. Marketing models are designed to assist marketers in defining their marketing approach, determining which segment of the market to target, predicting the impact of specific activities on customers, and generating revenue estimates.
In mobile marketing, there are a few common techniques that dominate the industry and are preferred by marketers to boost the results of the campaigns.
- SMS marketing
Giving customers the option to opt into texts is the first step in effective text message marketing. It is a permission-based mobile marketing technique in which you offer promotions, offers, discounts, notifications, and other information directly to potential consumers’ phones using 160-character text messages. The high deliverability, read, and engagement levels of text messages are just a few of the factors text marketing is such a successful mobile marketing approach.
Virtual discounts are an excellent approach for employing text messaging in mobile marketing campaigns. Text-message discounts are utilised ten times more frequently than coupons received from secondary sources.
- Location-based marketing
The GPS capability on mobile phones is used in location-based marketing to assist advertisers to offer better promotional offers and relevant information based on the location of their consumers. The term “geotargeting” or “geolocation marketing” is used to describe location-based marketing.
This is particularly advantageous for small enterprises with physical locations. It’s also useful for eCommerce websites that provide local suggestions, such as food delivery and travel services. Since it is more appropriate to where mobile consumers are and what they are doing, this form of marketing leads to more interaction and response.
- Social media
Despite the fact that email remains the most extensively utilised medium for marketing, small companies must increasingly emphasise social media as a key marketing medium.
Although you should create profiles on most of the top prominent social media sites, you aren’t required to utilise them all to market your brand. Through comments and messages on social media, you may easily establish a connection with your consumers. Customer testimonials and suggestions can also improve the reach of your business.
While some businesses prefer to concentrate on organic social media posts, social media advertising is becoming increasingly popular as a way to ensure that you connect with the appropriate buyers.
- In-app Marketing
Because there are so many different applications, in-app advertising has become a popular mobile marketing approach. The following are examples of in-app advertising:
- Banner ads that show at the top or bottom of a phone’s screen are examples of display advertising.
- Native advertising refers to ads that are designed to seem like they belong in the app they’re in.
- Advertisements in video
- Advertising that shows in between app activities.
- Proximity Marketing
Another type of location-based marketing is proximity marketing. This enables you to utilise Bluetooth to locate potential consumers and approach them with relevant offers. These transmit short-range signals to smartphones, which anyone may see when they are in close proximity to your location. This is yet another proven strategy for increasing foot traffic.
Despite the pandemic, statistics demonstrate that people are still responding to tailored advertising that is relevant to them. Although the most efficient mobile marketing methods differ by industry, these strategies are widely employed in the field of marketing.