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SERP Consultancy Blog

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NEWS: Google to Sunset Sitelinks Search Box in November

Google 0

Google is set to retire the sitelinks search box feature this November, a move driven by its decreased usage over the years. This change, which will take effect on November 21, will not impact search rankings or the display of other sitelinks. Introduced in 2014, the sitelinks search box allowed users to search within specific … Continue reading NEWS: Google to Sunset Sitelinks Search Box in November →

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The Essential But Often Underutilized Strategy in SEO

SEO 0

In the quest for SEO success, much focus on content quality and keywords, often overlooking an equally critical element—internal linking. This essential but underutilized strategy is key to building a website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) while also enhancing SEO performance. By strategically connecting pages within your website, you can achieve dual goals: guiding … Continue reading The Essential But Often Underutilized Strategy in SEO →

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Authority in SEO: Why It Matters for Your Search Rankings

SEO 0

In the world of SEO, authority is essentially the VIP status of a webpage. Its importance relative to all other potential contenders for a search query’s crown. Modern search engines like Google have a whole arsenal of factors they sift through to evaluate this authority. Why Google prioritizes page authority But why is Google so … Continue reading Authority in SEO: Why It Matters for Your Search Rankings →

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Ethical Link Building: Avoiding Black Hat Techniques

Link Building 0

Link building is an essential component of search engine optimization (SEO) that helps websites improve their visibility and authority. However, not all link-building practices are created equal. Some strategies, known as “black hat” techniques, can produce short-term gains but come with significant risks, including penalties from search engines like Google. Ethical link building, on the … Continue reading Ethical Link Building: Avoiding Black Hat Techniques →

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5 Creative Ways Augmented Reality Helps Digital Marketing Efforts

Digital Marketing 0

The modern landscape of commerce is continually shaped by consumer needs and desires. Staying ahead of these changes requires brands to leverage evolving technologies. Augmented Reality emerges as a crucial trend within marketing and sales, offering unique experiences accessible through mobile devices. Mobile device have become powerful tools for brand interaction and purchasing decisions. Augmented … Continue reading 5 Creative Ways Augmented Reality Helps Digital Marketing Efforts →

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Content Marketing Checklists for Maximizing Reach

Content Writing,Digital Marketing 0

Creating valuable content is tougher than it sounds, as optimization is essential for driving increased traffic and engagement. Unfortunately, teams often get caught up in the business of tasks and forget these crucial optimizations. To address this issue, a content marketing checklist is tailored to four major content formats: blog posts, podcasts, social media, and … Continue reading Content Marketing Checklists for Maximizing Reach →

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Understanding Post Impression and Post Reach on Facebook

Social Media 0

In the world of digital marketing, Facebook remains a powerhouse for businesses seeking to connect with their audience. To successfully navigate Facebook, marketers need to grasp essential metrics that provide insights into the performance of their content. Two such critical metrics are post-reach and post-impressions. Understanding these metrics is crucial for devising effective Facebook marketing … Continue reading Understanding Post Impression and Post Reach on Facebook →

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Chatbots Are Becoming Sophisticated – Is Your Business Using Them?

Social Media 0

The era of personalized customer experiences has arrived, and businesses are harnessing evolving technologies to provide customized solutions like never before. Chatbots have emerged as a revolutionary force among breakthrough ideas, transforming how businesses communicate with their customers. What chatbots are and how do they operate? Chatbots are computational programs employing AI algorithms and natural … Continue reading Chatbots Are Becoming Sophisticated – Is Your Business Using Them? →

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Strategies for Building a Diverse and Healthy Link Profile

Link Building 0

Building a diverse and healthy link profile is not just about improving search engine rankings; it’s about establishing authority, enhancing credibility, and attracting relevant traffic to your website. In today’s digital landscape, where search algorithms continually evolve, a strategic approach to link building is crucial for long-term success. Here, we explore effective strategies to cultivate … Continue reading Strategies for Building a Diverse and Healthy Link Profile →

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5 Strategies to Boost Blogger Traffic After Google Update

Link Building 0

The latest Google update has impacted many, particularly vloggers who showcase their content on a daily or weekly basis. The shift in algorithms has led to fluctuations in visibility and reach, causing a significant dip in traffic for many creators. Despite these challenges, their resilience and adaptability shine through. Vloggers have quickly adjusted their strategies, … Continue reading 5 Strategies to Boost Blogger Traffic After Google Update →

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