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Have you ever come across a site that is completely value-packed and has information to improve your skills?

You might have wanted to save the webpage and come back to it later. Social bookmarking is all about that. With this process, you can easily save the articles and resources that you would like to revisit later in a central location. In this article, we will explore what social bookmarking is and how it can be beneficial for your business.

So, what is social bookmarking?

In simple terms, the process of saving specific web pages to a social bookmarking site to revisit later is what we call social bookmarking. With sites that are dedicated to social bookmarking, you can get access to your saved bookmarks online at any time and from any device. This feature is particularly useful for marketers, as it can be a great tool for them to add, share, and annotate bookmarked web pages with their respective teams.

Bookmarks can be shared publicly, with specific groups, or privately on social bookmarking sites, which can be used as social search engines. It is because on these sites you can search and see the popular and recently added web pages. Users can also get the option to vote for web pages that they like, which makes it easier to comprehend which articles are most valuable.

Now that we have discussed what social bookmarking is, let’s look at the ways it can be beneficial to your business.

• Easily organise resources

One advantage of social bookmarking services is that they allow you to organise and store material that you wish to return to later. As a marketer, you should keep track of materials that can help you grow professionally. It is beneficial to use a site where you can keep these materials structured so that you do not lose vital content.

• Share saved resources

Sharing content with your team is another way to use social bookmarking tools. For example, if you find an article as a marketer that discusses social media strategy, you may tag it accordingly so that your social media team can find it. Furthermore, if every member of your group has access to the social bookmarking site, they may periodically check in to discover the content they require. This allows individuals to further their careers while also sharing what they learn with their coworkers and growing as a team.

• Curate content

In the digital era, we all know that content is king, which makes it even more crucial to create content tailored for a specific audience. This way, people will look to your brand for content, resources, and expertise in your niche. With the help of a social bookmarking site, there is a lesser chance of running out of content to deliver to your audience. Social bookmarking helps you save time as well as schedule content beforehand.

• Tag content

In most social bookmarking sites you get the facility to tag specific content, which means you can put a label on it. This helps you to get access to the article or piece of content you are looking for quite easily and organize them properly.

Conclusion

Social bookmarking can be a great help to your business in many ways, and while some of them were mentioned above, others include promoting your mentions, building backlinks, and, of course, driving traffic to your website.

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