Search engine spiders read the HTML coding part of a webpage. So it is important to make your code structure SEO friendly to ensure you get highest SEO value from a page. I have seen almost 90% web designers don’t care about the coding part, may be unintentionally for the lack of SEO knowledge. Unfortunately, that results extravagant codes or content for the search engines.
The aim of SEO friendly web design is to highlight the important portions of your page to the search engines that matter for SEO.
Here are some basic tips you should pass to your designer to make the coding SEO friendly from the very beginning –
- Title tag should be the first tag after <head>.
- Consider to use main heading tag once – avoid using it here and there in your body content.
- Use absolute linking throughout the site. Also remember to use only WWW version of the URLs. Also don’t link to the home page as for example like – http://www.serp-consultancy/index.html from other pages – use http://www.serp-consultancy.com instead.
- Try to give valid image name and Alt tag when possible. Never give image name something like pic1.jpg, image1.jpg and so on.
- If you need to use any script (for example Google Analytics code) place it at the end of the body i.e. before </body>.
- Avoid using internal CSS.
- Try to avoid as many extravagant codes as you can and use external CSS instead.
Hope you will find that post helpful as quick guidelines to make the code structure search engine friendly. Remember – what helps search engines helps you as well 🙂