The digital marketing landscape is moving at an incredible rate to the point that companies are starting to use AI-generated content. Many companies are in confusion about whether or not using AI-generated content is a good idea. Some of the most common questions that arise include:
- Can these AI generators be trusted?
- Can they be equal to or better than human writers?
- What are their drawbacks?
Let’s do a deep dive and examine whether it is a better idea to invest in human content writers rather than AI content generators.
Human Copywriters vs AI-Generated Content
Human beings are living creatures with feelings and emotions, which is what separates us from machines. It also needs to be told that end–users are actual people who can be communicated with the content shared. Content writing is also much more than just using the right keywords, as the wording and context really matter.
On the other hand, AI-generated content can be produced faster than content written by humans. But the fast production speed doesn’t mean that the work is finished and the article is ready for publishing. In most cases, the content needs to be adjusted, rephrased and edited to maintain consistency and preserve the context.
All of these point towards human content is better suited for the purposes of digital marketing compared to AI-generated content.
When taking the decision between using AI-generated content and human writers, companies usually consider three main factors – cost, time and purpose. AI-generated content is faster and cheaper but may lack originality and quality. Human content, while more expensive and slower, have higher authenticity and quality.
With that being said, let’s take a look at why companies should rely on human-generated content more than AI-generated tools.
Unique and Original: Human writers create content based not only on data and facts but also emotions, experiences and perspectives. This makes the content more engaging, authentic and memorable compared to if it was generated by an AI-content generator. Simply relying on an AI-generator makes the content devoid of human elements which can be similar or identical to existing articles on the net.
More creativity and flexibility: Human writers use their creativity and imagination to serve new ideas and angles in their content pieces. They can also modify their tone, format and style to cater to different audiences. AI-generated content cannot generate novel and diverse content that goes beyond the inputs they are given. They also struggle to deliver content which is adjusted to different contexts and situations.
More accurate and reliable: The power to verify the accuracy and relevance of content is only possible by human writers. This is done by using their own knowledge, checking multiple sources, and applying their own judgment. Human writers can also update their content if new information becomes available about a particular topic. On the other hand, AI-generated content might be plagued with errors or inconsistencies due to the limitations of models, algorithms and data sources.
Spam Detection: There will be a point where search engines will get saturated with AI-generated content. The overuse of subpar-quality AI-generated content is in danger of being detected as spam by search engines. As a result, any brand or company’s reputation can get damaged and its search rankings can get impacted.
Existing Sources of Data: The content creation power of AI generators can only work if there are existing sources of data. This means that they run into problems when new data or content needs to be created which isn’t based on any existing source. On the other hand, human writer has the power to write about something on their own without requiring any existing data source.
With the emergence of AI-powered tools, almost every company has gone through the dilemma of choosing between AI writers and human content writers. While AI certainly helps the content writing process, companies shouldn’t consider it as a replacement for human writers at this point of time.