Getting visitors to your website is crucial, but it’s only the first step. Once they arrive, you need to pique their curiosity, entice them to browse your website, and eventually persuade them to buy something. A primary aim for all marketing professionals should be to turn website visitors into paying clients. If your website has been up for a while but isn’t converting, find the source of the issue.
Before we jump into the tips and tricks to boost the conversion rates of your website, let’s find out the possible reasons why your website traffic is not converting to sales effectively.
- You don’t make use of SEO
Without an SEO effort, it’s doubtful that you’ll ever rank if you build a website and anticipate it being found online. In SEO tactics, keyword research is usually included to make sure that your content is focused on the search phrases that your audience uses.
Additionally, it entails content marketing to make sure your primary audience sees your content as well as content production to target your most advantageous keywords. Additionally, internal linking must be there for Google to crawl and index your sites more efficiently.
- There are way too many pop-up ads
Pop-up windows can be bothersome. However, they won’t be if you put them into practise properly. It’s likely that your popups aren’t working properly if you’ve been receiving a tonne of traffic but no significant sales or conversions. If possible, only display one popup at a time on your homepage. Limit your popups to no more than one or two pages, if possible, and use slide-ins instead.
- There are no CTAs present
You should be certain to have a tonne of CTAs on your website, regardless of the kind that your sector necessitates. If this isn’t done, users might not be able to see a clear conversion route, which is a significant problem when conversions are exactly what you’re trying to achieve.
- The website is hard to navigate
There might be a reason for low conversion rates due to complex site structure. The bounce rate is an obvious sign of a poor website interface. If your bounce rate is quite high, it means the website is capable enough to drive traffic but is falling short in retaining it for a longer period.
- The website is not mobile-friendly
Another reason that might be added to the list is that your site might not be optimised for mobile devices, which can drastically influence the conversion rate as well. This is especially true for ecommerce websites, as the majority of online buyers now prefer using their mobile devices to place an order.
While these are the common reasons related to not getting enough conversions on your websites that you can fix by easily identifying them, there are other tips to boost the conversion rate. Let’s take a look.
- Incorporate a responsive menu
The user interface is a major factor in influencing the conversion rates. You can choose flexible images and videos that can be resized based on the browser in use. Make sure to develop a responsive design framework that works as a fluid layout and adapts to different screen sizes. You may also use a grid-based layout in the case of complex websites as well, which will be responsive on different screen sizes.
- Boost website speed
The loading speed of a website can be a crucial factor in determining the conversion rate. A major chunk of the website visitors tend to leave the site if it takes more than 5 seconds to load. While this can be a challenge for many online businesses, you can solve it easily by focusing on the SEO of the site and by doing an SEO audit.
- Provide better customer service
Offering excellent customer service can aid in increasing the overall conversion rate as well. In order to increase the overall conversion rate, make sure you have a system in place. This may include adding knowledge base articles that will answer the queries of your customers. You can also provide direct services that will respond to customer inquiries promptly through a live chat option.
- Use longer feed forms to qualify visitors
It has been proven that long-form sign-up pages are more likely to convert visitors to customers in the long run than short-form pages. However, you need to experiment and understand which fields are going to be the right ones as per your business and to qualify your sign-ups.
- Add exit intent pop-ups
It is often seen that exit intent pop-ups are proven to be one of the most effective lead generation tools that are typically employed to increase conversions by a significant percentage.
You will get only a limited amount of time to make an impression on your visitors when they land on your website. Make sure you are avoiding the common mistakes and following the tips to boost your conversion rates.
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