Monthly Archives: July 2016

Misc

Five Ways to Enhance Your Content Marketing Strategy

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Content marketing has evolved as a vital part of marketing strategies for all sizes of enterprises. It’s a well known fact that “content is the king”. Without a great and compelling content it’s very difficult to engage visitors to the website and convert them into leads.

Content marketing is a great way to improve a business’s online reach. One can expect amazing results with this type of marketing if it is done in a planned manner. For this you must have a proper marketing strategy.

Given below are five great ways to optimise your content marketing strategy so as to make it more effective:

1. Write down your strategy: This is the first step to get the best results from your content marketing strategy. A small document containing your content marketing goals and plans is better than having nothing at all. It has been found that marketers who don’t have a written strategy say content marketing is not an effective way.
2. Setting a specific goal for your content: One should have specific business goals for content. It should not be restricted to increasing the sales. Creating awareness of your brand, customer retention, etc. are some of the points which should be kept in mind while setting a goal.
3. Identification of key performance indicators (KPIs) to track performance: Tracking the performance of your content is a vital part of content marketing. It helps you to determine whether the planned strategies are able to meet your business goals. These indicators are different for different businesses. Some of the tracking indictors are given below:

  • Tracking the website visitors: Tools like Google Analytics can be used to find the total number of website visitors via a particular piece of content.
  • Bounce Rate: It indicates how long a visitor is spending on your website. If you find a high bounce rate, it means that your visitor is landing on your content and leaving your site instantly without browsing other pages of your website. This indicates that your content needs to be more compelling so as to engage a visitor for longer duration.
  • Count of social shares:  In order to find the best performing content, you need to find out which content has received the highest number of share on social media platforms. You can use that content as an example to understand your audience.
  • Tracking inbound links earned: If you have high quality content, there is a high chance that your content would be shared and linked to other websites. This kind of natural link can be advantageous for your search engine optimisation without breaking Google’s Webmaster Guidelines.

4. Content marketing is not just about blog: Apart from blog there are different forms of content marketing which includes infographics,eBooks,vlogs, webinars,podcats and many more. These forms of content marketing must be a part of your strategy. Video is a popular form of visual content and is very easy to share. End-users love to engage with videos and hence the popularity of video continues to rise.
5. Be aware about changes in Google: One must keep track of the latest changes made by Google. This is to ensure that the content you are planning to publish are meeting the standard as set by Google.

Internet Marketing

Digital Marketing- Your Best Business Partner

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Digital marketers are very important entities when it comes to marketing. Digital marketing is as important as any other form of marketing since a huge bulk of business and customers regulate online. Traffic can easily be regulated towards a target with the use of digital marketing techniques. They are also manifold cheaper than the usual marketing techniques- an affordable alternative.

There are several tasks that digital marketers are required to perform. Some of them have been briefly discussed below.

1. Social Media: Social media sites or social networking sites are highly vital for directing traffic to targeted websites. Few of the most revered social sites include Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Vine and Quora. A good digital marketer must always keep updated content on most of these sites, if not all. Blogs also help a lot and the marketer must take initiatives to invite reputed bloggers to share their opinions on the website.

2. Analytic: Its is very essential to keep track of analytics. Professionals must skim through data provided by tools like Google Analytics or Facebook Insights. Measuring search engine optimization (SEO) results, analysing e-commerce sales data and running reports to track growth are also few key analytical tasks.

3. Promotions: Promotional tasks may include publishing of contest pages and advertising those pages to attract people. More the traffic to such pages, more is the publicity of the targeted website. Promotion also includes distributing coupon codes, ordering premiums for hand outs and posting white papers on valid websites.

4. Email Marketing: Email marketing helps to distribute messages about the company in a personalised way. This sometimes acts very favourably. One must opt for an email marketing software vendor before starting the procedure. Then further work which involves designing of newsletters, their distribution, setting up of trigger emails and much more, carries on.

5. Advertising: Advertising digitally includes designing ad units, looking after Facebook Ad campaigns, signing up for affiliate programs, using Google AdWords, putting up ads on LinkedIn and buying ad space on quality websites.

6. Video: Promotion through videos is a great method to attract interested and potential customers. Some tasks include developing video content, writing scripts, creating keyword lists for tagging videos, writing appropriate descriptions and publishing the video content on quality websites as well as the company website.

7. Public Relations: Public relations may include, interacting through blogs and comments, following customers and observing their experience with the product or service, publishing press releases and submitting them through online wire services.

8. Website Management: The website of the company is the main target of digital marketers. The aim is to keep this website in the forefront and thus, to stay under the limelight, a quality website is highly essential. It can be improved by web graphics, blog posts and attractive images. An expert may take the initiative to edit web copy, fix broken links, install tracking codes and renew domains. For instance, internet marketing companies in Kolkata, Bengaluru, Mumbai and Chennai are increasingly creating ground breaking websites and promoting them at a greater pace.

Search Engine Optimization: This is a very delicate job and requires a good deal of precision. A digital marketer is required to develop keyword lists, name images appropriately on website, choosing anchor text for back links, distribution of articles to valid websites, listing the company website in quality directories online and writing content based on keywords.