Why Longer Posts Have Better Performance on LinkedIn
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The old saying “less is more” is not always applicable to all scenarios, especially when it comes to writing blog posts on LinkedIn. In fact, blog posts with around 1600 words perform better in search engine rankings. However, this means that people have to change the way they start blogging and their perception of the length of social media posts.
A company’s blog serves as a powerful content marketing tool for any company, as it enables the content to reach a broad audience. They are highly adaptable and capable of focusing on B2C and B2B audiences.
When it comes to LinkedIn, the word count of the content piece is one of the most crucial factors that determine its usefulness.
Why is LinkedIn suitable for large blog posts?
Lack of SEO: Short blog posts tend to underperform due to several technical reasons. For starters, Google and other search engines find it difficult to identify the context of the content in smaller posts. This makes it harder to match keywords searched by users to the particular post. Bloggers cannot use short posts to integrate important SEO features as they often lack alt tags and metadata, proper keyword usage, images, headlines and subheadings.
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Short blogs aren’t as informative: Short blogs do not give writers the space required to efficiently explore topics in the level of detail that readers require. Short blogs have to be made in a superficial way because of word limits. This means they do not add much value to people’s lives and they are less likely to reach or engage with the content.
Generating meaningful conversations: One of the salient features of LinkedIn is its emphasis on fostering professional discussions. Longer posts have the power to generate thoughtful responses and engagement from the community at large. Long posts help in presenting well-researched arguments, sharing personal experiences and providing detailed analyses. This is great for expanding professional networks which contribute to building a strong brand.
Increasing organic reach: LinkedIn’s algorithm rewards posts that generate engagement and captivate the audience. Long-form content tends to receive more likes, comments, shares and other forms of engagement. The increased engagement signals to the algorithm that the content is valuable and relevant. This results in improved visibility and a broader organic reach. The posts also have a higher chance of being showcased on user feeds.
Personal narrative: Longer posts allow professionals to share personal stories, reflections and anecdotes, which can enhance branding efforts. By weaving a compelling narrative, individuals can connect with their audience on a deeper level and establish an emotional connection. Sharing personal experiences can inspire and motivate others.
Conclusion
One of the most common opinions is that snappy content reigns supreme. However, LinkedIn has demonstrated the importance of producing long-form posts and content. By correctly implementing longer content, professionals can unlock new opportunities for growth and success on the platform. Writers should thus consider diving deep into the topic and reap the benefits of longer content when using LinkedIn.
