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SERP Consultancy Blog

  • Category: Social Media Marketing
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Why Micro-Influencers Deliver 6x ROI in 2025’s Authenticity Economy

Social Media Marketing 0

In 2025’s overcrowded digital market, where 70% of consumers skip, mute, or scroll past anything that appears like an ad, the term “reach” has lost its charm. Mega-influencers still boast armies of followers, but their impact keeps thinning out. A $10,000 placement with a million-follower star often returns 2% engagement. That’s roughly $5 for every … Continue reading Why Micro-Influencers Deliver 6x ROI in 2025’s Authenticity Economy →

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Reels: The New Age of Engagement

Social Media Marketing 0

These days, short videos run the internet. You know the hype—quick, vertical clips that grab attention before you blink. Instagram Reels began as Meta’s answer to a shifting trend and quickly became more than a novelty. Those 15-90 second clips now shape how people discover brands, products, and ideas. Reels rack up massive play counts, … Continue reading Reels: The New Age of Engagement →

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The Importance of Stories for Daily Engagement

Social Media Marketing 0

Social “Stories” are short photo/video slideshows that vanish after 24 hours. First popularized by Snapchat (2013), the format was quickly adopted by Instagram (2016), Facebook (2017), and eventually WhatsApp. Unlike regular feed posts, Stories are ephemeral and presented in a special interface, usually at the top of the app, which gives them unique dynamics. As … Continue reading The Importance of Stories for Daily Engagement →

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Instagram Starts New Experiments With AI-Generated Comments

Social Media Marketing 0

In a move that many experts find intriguing as well as contentious, Meta, the parent company of Instagram, is right now testing a new feature that uses AI to generate comment suggestions for users. While many think this move will enhance user engagement, others raise questions about authenticity and the evolving nature of social interactions … Continue reading Instagram Starts New Experiments With AI-Generated Comments →

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Strategic Approaches for Small Business Growth through Social Media

Social Media Marketing 0

The use of social media platforms as powerful tools for small business marketing and sales is a well-known deal. To harness the full potential of these platforms, it is imperative to implement strategies that align with success and increased sales. The use of social media platforms for marketing have been established by a significant majority … Continue reading Strategic Approaches for Small Business Growth through Social Media →

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Stop 7 Social Media Monitoring Tools to Use in 2024

Social Media Marketing 0

Social media monitoring includes tracking relevant hashtags, keywords, and mentions related to your brand to stay informed about your audience and industry. Social media monitoring tools have emerged as an indispensable resource for brands seeking to understand what people are saying about their products, services, competitors, industry, and various other aspects. What is social media … Continue reading Stop 7 Social Media Monitoring Tools to Use in 2024 →

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Instagram Marketing Tools for Small Businesses

Social Media Marketing 0

In the age of digital marketing, Instagram has emerged as a powerhouse of marketing potential. However, navigating the complexities of this platform and achieving meaningful results can be a daunting task. From generating leads and boosting brand awareness to building social proof and increasing engagement, there’s a multitude of factors that small and medium-sized businesses … Continue reading Instagram Marketing Tools for Small Businesses →

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Powerful Ways to Use Social Bookmarking For Your Business

Social Media Marketing 0

Have you ever come across a site that is completely value-packed and has information to improve your skills? You might have wanted to save the webpage and come back to it later. Social bookmarking is all about that. With this process, you can easily save the articles and resources that you would like to revisit … Continue reading Powerful Ways to Use Social Bookmarking For Your Business →

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Leveraging LinkedIn Advertising for Reaching Business Goals

Social Media Marketing 0

Anyone familiar with social media platforms knows about the existence of LinkedIn. Touted as the social media for professionals, users mostly use the platform to connect with other professionals on work-related topics. This could be anything from sharing news, fulfilling recruitment needs and discovering industry news. However, with time, LinkedIn has started to integrate a … Continue reading Leveraging LinkedIn Advertising for Reaching Business Goals →

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