With the past year’s restrictions on services and reduction in budgets all around the world, businesses faced an extremely inactive scenario. Digital marketing is an ever-changing industry where diligence and keeping up the pace with the leaders is everything.
But 2020 proved beyond suspicions that different businesses strategized their marketing budgets more seriously than ever before. We saw a spike in companies that slowly adopted digital marketing strategies as one of their core functions last year due to a lack of choice as nearly all of the consumers assumed the role of an “online buyer.”
To perform better than ever in a heavily online shopping scenario, many digital marketers have been searching for ways to ace Google Adwords campaigns.
In the following section, we would discuss some helpful tips that help make a significant change in the Google Adwords campaign.
- Some digital marketing executives who are responsible for several Google Ads campaigns tend to forget each and every implemented change. Keeping a note of all the important (and the seemingly insignificant) adjustments made on the Google Ads campaign is a great way to keep a track of things that could cause a change in performance. There is also a “Change History” feature to access and identify all the major and minor changes related to the account.
- Listening to the users’ demands is important but it is essential to remain aware of the user behaviour. An expert digital marketer keeps a watchful eye on the steps usually taken by a user right before their conversion. This can be done through the “Top Conversion Path” option available as a report on Google Analytics. This option can be further utilized to monitor different visits and see search terms inputted by a visitor that matched with your Google ad.
- Gone are the days when you ought to add several disorganised negative keywords in your Google Ads accounts to stay ahead of the competition. Experts say that negative keywords should not be used unless extremely necessary. Creating a negative keyword list from the account library and applying it to different campaigns where it seems applicable is a safe and better way to avoid ads appearing for irrelevant online searches.
- Instead of having users not based in the target location and uninterested in your product/service, we need to set a campaign targeting visitors that are at least located in the same targeted location. This can be done by going through location options within Settings and choosing “People in, or regularly in your target location.” After clicking Save, you will ensure that your campaign will not be clicked by users that are outside of your target location.
- Most online businesses can’t answer the phone 24 hours a day on all 7 days of the week. That is why setting opening hours on your call campaign would result in a lot of missed calls from the users at odd timings. It is only natural to schedule Call Extensions to appear only during your business hours. Missing calls from users only cost you money and the chances of receiving a call back from 85% of such users are slim.
- If you have ever come across alien adjustments to your Google Ads account then probably it is time to visit the account settings and ensure that the default setting remains un-ticked for “Ad Suggestions.” If the default setting is active then that means Google can make changes to your Ads account i.e. changing keywords, ad copy, and even landing pages as per its own recommendations after 14-days.
- Your display images must always appear on reliable mobile apps rather than spammy ones. To ensure that you need to access Google Ads Editor after downloading it. Then open an account and select a campaign’s “Keywords and Targeting” option. After that select “App Categories, Negative” before right-clicking to select “New” and “All Apps.” Hit “OK” in the end to save your changes and now you will never see a mobile app in your placements for the selected campaign.
Above all else, digital marketers hate to finish the same old set of tasks at the beginning of each day. But fortunately, Google Ads’ scripts can execute those repetitive tasks without using eye-straining coding. Simply copy scripts, click on Google Ads “Tools” to select “Scripts” under “Bulk Actions” and paste the copied script before saving it. There is a script to save you from different situations and improve your Adwords campaign at the end of the day.