Technological advancements have made a lot of things a reality that would have otherwise be seen as out of the realm just a few years ago. Several trends are starting to take off in the digital marketing landscape such as data-driven marketing, artificial intelligence, and voice search engine optimisation.
As we enter 2021, consumer behaviour has become nearly impossible to predict and marketing conventions move fast from one trend to another. The evolution of consumer behaviour is faster than those who want to exploit it. In other words, we are living in an age when technology is changing at an unprecedented pace. For businesses and organisations to stay afloat and compete, they have to take into account the fast-changing tech scene and the evolving interests and behaviours of customers. Thus, there are certain digital marketing trends which a business cannot ignore.
#1: You should not be overdependent on Google Analytics
Countless innovative ways have emerged to boost company revenue such as influencer marketing, affiliate marketing and webinars. This is forcing companies to look beyond Google Analytics due to the changing marketing landscape. Smart analytics solutions such as Amplitude and Google Data Studio are two excellent examples.
#2: Looking for alternative communication channels
Among the newly available channels of communication, chatbots have become quite popular. Chatbots work on a 24/7 basis, is responsive, does not lose patience and can retrieve any customer’s entire buying history. Additionally, push notification tools like subscribers are also gaining popularity in the marketing sphere.
#3: Voice-Powered Searches
Voice assistants like Google, Alexa and Siri are playing important roles in digital marketing. They can also be used for specific marketing purposes to promote customisation and personalisation. Companies should thus leverage voice searches to make online purchases and transactions more seamless, leading to higher customer satisfaction scores. As the majority of customers utilise the web to get answers to their queries regarding products and services, marketers can incorporate common inquiries about their products and services and give detailed answers.
#4: Video marketing
Video marketing is one of the most favourite ways consumers get information about new products. Besides YouTube, there are a lot of ways to drive higher engagement with video marketing. Examples include making videos or doing a live broadcast on a social media channel. Increased rankings can be achieved if the marketer transcribes the video and publishes the transcription on their blog under an embedded YouTube video.
#5: Artificial Intelligence
Artificial Intelligence has started making its presence known in digital marketing as well. Artificial intelligence can provide efficient customer service by using sensors and human inputs to collect facts about a situation. It can also analyse shopping behaviour and searching patterns, using information available from social media networks and blog entries to check how clients discover a particular brand’s items or services. Artificial Intelligence can lend a hand in email personalisation, content production, fundamental communication, product recommendations and e-commerce transactions.
#6: Conversational Marketing
As people now love to talk and engage with brands, they want brands to interact with them in real-time. Conversational marketing allows for one on one communication between customers and brands in real-time, available across multiple channels.
#7: Influencer Marketing
Influencer marketing refers to a type of word of mouth marketing propagated by prominent influencers and personas. Their goal is to leverage the credibility and network of influencers to promote a particular brand and expand its reach.
#8: Shoppable Posts
Nowadays many online business brands make and post interactive advertisements that allow their customers to click and shop effortlessly. This sort of visual commerce is taking off quite rapidly, making it easier for organizations to arrive at new clients.
#9: User-Generated Content
User-generated content has now become a core part of any marketing strategy as it provides companies with an opportunity to nurture a sense of community. Facebook, Instagram, Twitter and YouTube are just some of the key suppliers of user-generated content, which are used by brands to develop a better connection with customers.
#10: Single marketing software
Many organizations have introduced one software solution containing all the tools they need. These platforms help in disposing of tedious obligations, streamline advertising endeavours and enhance accountability. Managers can monitor where they are at in a purchaser’s journey and be available for them throughout the whole process with great ease from a single, comprehensive unit.
The future of digital marketing lies in retaining existing customers rather than acquiring new ones. Gathering better information and concentrating on market segmentation helps spare expense on the part of the marketer. The above ten trends will help marketers to be at the top of their game in terms of marketing. This is one of the major reasons why business owners enlist the services of a professional digital marketing company to stay on top of whatever new trends emerge.