The modern marketing landscape has changed beyond recognition in the last decade, with traditional marketing methods being largely replaced by more modern marketing techniques such as digital marketing. Social media marketing forms a considerable part of digital marketing efforts, presenting a unique challenge that allows companies to advertise, communicate and engage with an audience base.
Popular social sites such as Facebook and Twitter can act wonders for a company’s marketing efforts and reach. However, it can negatively affect the company if certain mistakes are committed.
Below is a list of common mistakes that need to be avoided at all costs.
An absence of a strategy:
Social media marketing can benefit companies, especially if they are in an industry with cut-throat competition. The potential to reach a massive user-base across is greatly increased if done right. However, companies need to have a definite plan or strategy in place before embarking on a social media marketing plan. Besides quality content and engagement, a social media strategy outlines online budgets and other considerations, too, as well as the measurement of the ROI.
In today’s marketing world, communicating with the customer is a must. With the advent of social media, companies can connect on a more personal level with their customers. Customer complaints, opinions and ideas should all be considered by the company before moving forward with a content strategy. Being responsive to both good and bad feedback is an important part of building a good customer relationship.
Not Tracking Analysis:
The various insights offered by social media sites when it comes to customer engagement, target audience and other actionable data should never be overlooked and avoided. Failure to do so might result in a tactical blunder, as the company has no way of knowing customer needs, pain points and other conversion factors. Doing the proper analysis is crucial for measuring the success rate of various channels and techniques.
Focusing on Spamming:
Many organizations make the costly mistake of treating social media channels the same as traditional outbound channels. Even though social media ads can be a part of the strategy, it should never be overdone to the point of spamming. The prime use of social media channels should always be customer -centric and based on relationship building rather than marketing.
Using multiple channels of social media to drive traffic can certainly lead to more leads and driving up more sales. However, this is true only if the quality of the content is not compromised. Unless an organization has a large marketing team, they should not try to focus on more than one or two channels or one or two social media sites.
The growth of digital marketing has driven the demand for comprehensive social media marketing. Luckily a host of digital marketing companies have started offering social media marketing services for their clients. They work, based on the client’s preferences, area of work and budget, ultimately working comprehensively to deliver the desired results within a stipulated period of time.
We, at SERP Consultancy, offer a wide range of social media services for our clients. To know more about our SMM packages and how your business can gain, get in touch with us.