Search Engine Optimization plays a key role in every advertiser’s digital marketing strategy. Almost all SEO professionals use a myriad of tools, some of which are expensive and require a monthly subscription. As a result, many big companies and agencies have started using them for the desired results. Smaller companies have the option of using a collection of free tools available in the market as well.
This article aims to highlight some of the SEO tools that should do wonders for an advertiser in 2020.
Online visibility has become a key factor for most brands, especially with the degree of cut-throat competition that exists in the markets. SEMRush is a tool that helps advertisers to conduct an audit of backlinks very easily. Apart from SEO functions, this tool is preferred by marketers because of the features associated with PPC campaigns. It allows users to research for ad keywords, helping them to manage the keywords better. Thus, it is an ideal tool for content marketing and content optimization.
Google Search Console:
Google Search Console is one of the best tools provided by Google, providing a host of features. It helps advertisers to efficiently measure traffic on the company’s website, subsequently fixing any issues that could negatively affect a website’s search rankings. It also provides a feature called Search Analytics, which contributes towards optimising content.
This is one of the most popular digital analysis tools. It is ideal for researching competitors, monitoring their niche, thereby giving the advertiser a clear idea on where to improve and how to do it. Ahrefs allow users to get access to the exact keywords that competitors have used to gain high rankings. The Top Pages feature helps users to pinpoint the pages which are responsible for driving the maximum traffic to a particular competitor’s website.
Moz is a feature-rich tool that offer a mix of site audits, rank tracking, keyword research and backlink analysis tools. It also allows users to streamline workflows. Moz is ideal for comparing keywords which perform well, with several intuitive suggestions provided by the platform. Clickthrough rates on the SERP with Organic and Difficulty CTR metrics can also be measured.
Buzz Stream is a comprehensive SEO tool, with a single dashboard that helps users manage relationships with other parties, research influencers, and take the necessary steps for an efficient outreach. Its clients include big industry leaders such as Canva, Indeed, 99 designs, and Glassdoor. BuzzStream allows users to search profiles on social media, contact information and site metric. It also provides detailed, comprehensive reports on the marketing team’s efforts, as well as outreach campaigns.
There are numerous such tools, both paid and free, that are available on the internet for users to reap the benefits. However, SEO optimization requires a specific skill set, knowledge and understanding. This is why most companies tend to hire dedicated digital marketing agencies to delegate their marketing efforts, rather than maintaining an in-house team.
Professionals who wish to kickstart their careers with digital marketing, can learn every aspect of digital marketing including the use of the latest tools mentioned above. Online digital marketing training is available for students who do not have the time to attend classes.