Are you among those who have spent hours lamenting over their local ad campaigns? Have you struggled a lot to understand why your local PPC campaigns aren’t delivering you the ROI that you had hoped? Well, there are actually many reasons that can make your PPC campaign a mess. Sometimes, it can be a cumbersome endeavour to manage a PPC advertising campaign in Google AdWords.
A little study can take you a long way while you are trying to execute a profitable PPC campaign. Here are some easy-to-learn PPC optimisation tips which might help you to achieve success. By using these tips, you can quickly garner better results in your AdWords campaign.
1. Get Multi dimensional:
Before doing a PPC campaign in Google AdWords, you need to find your target audience. Depending on them, you can set a campaign by combining geo modifiers with demographic modifiers (includes income, age etc.). For instance, a lunch spot can get maximum order by increasing their mobile bids at the time when the clock ticks closer to noon, as this time is the peak time.
2. Fine-tune Geo-based bids per territory:
It is a better idea to fine-tune your geographical area in order to set up a PPC Campaign. Suppose a toy retailer wants to make a PPC campaign for his/her business, s/he will never get leads from a nightclub; rather, s/he will be able to get better leads from those who are spending a quiet and calm evening at home. On the other hand, the owner of a nightclub will definitely decrease his/her bids for a quiet, residential neighbourhood.
3. Location Extensions and Google places:
It is a real benefit to include location names and ZIP codes in AdWords Ad customizers. According to a research, 34% of people who search for local information on desktop or tablet, visit the store or place within 24 hours, and 50 % of the people who search on the mobile do the same. Hence, location extension is required to update the location on Google properly, so that the prospects can find the address easily. Make sure that your Google places listing is updated.
4. Don’t forget to include call tracking phone number:
As per Google, ads that include call extensions help in increasing click through rate by 4-5%, and also increase lead to conversions to a great extent. It has also been found by Google that about 70% of mobile searchers use this click to call button to call the business. So, make sure that you have a search specific number that can be used for call tracking in order to measure performance. In fact, it is a powerful tactic for your business to include your phone number into your ad units, so that target users can get proper way to reach to you.
5. Make your website mobile friendly:
In the year 2015, Google announced that desktop queries have been surpassed by mobile search queries. It has also been reported that 50% of mobile searchers visit the storefront. Hence, it is now more important to optimise your website for a mobile. In order to enhance your PPC campaign, your website should be well optimised for mobile browsing as well as mobile-friendly.
These are just a few tools that you can use to enhance your Google AdWords PPC campaign. Stay upgraded on every aspect of your PPC campaign as much possible as you can.