Blogging has been associated with the internet for quite some time but has undergone a metamorphosis since the early 2000s. Online behaviour has changed quite a lot since then, as some people as the majority of people discover blogs through search engines. Now, it’s the best time ever for bloggers to start exploring keyword research for their content strategy.
SEO is in the thick of the content creation strategy of any company. Thus the content team need to get the appropriate resources to create the content to use the search engine to their advantage.
Creating quality content for SEO
The success of content marketing depends on the quality of content. The content should be search-friendly as well as meet the needs of the audience. Content marketers should ensure that search engines find the content valuable, relevant and worth showing to web searchers. Content marketers should cover the following aspects before their content is ready for SEO purposes.
- The Process Of Optimization
Search engine bots usually find the content and evaluate whether it is worthy of serving up as a specific search query for users. After a web searcher encounters the content and interacts with it, they can click the link, visit the site and hit the back button. If such is the case, the marketer has missed out on an opportunity as that user is less likely to return in the future. To avoid this scenario, content creators should focus on creating content that resonates with the target audience. They should use keyword research, on-page optimization and reviewing search engine results to achieve this.
- Keyword research
The number one focus of the content team is to match the content to the most relevant keywords that they have found after doing keyword research. This helps the brand rank for the particular terms that impact the business, helping the content reach people who are genuinely looking for products that the client is offering.
- Using SERPs
Marketers can get a grip on the level of competition by seeing who already ranks for the keyword in the SERP or search engine results page. Content that ranks high for a considerable period of time is generally viewed favourably by web searchers and search engines. This indicates to them that the content is valuable and relevant. For instance, it may so happen that a PDF post is ranking high for the particular keyword phrases that the content team is targeting. In this case, making content that contains attractive visuals can serve the purpose.
Different tools and techniques to help with content creation
Your content team can manage the content creation process by leveraging several tools. Some of the examples are provided below.
- For research
Content Strategy Helper is an excellent tool for determining what content is trending at a particular point in time and might be of value. They can use tools like Portent’s Title Maker to create attractive titles. Other researching tools include Survey Monkey which lets you create simple surveys to shed more insight.
- Content format
Some of the best performing content pieces aren’t usually text-heavy so it would be foolish for marketers to limit themselves to just this format. You can add various other elements such as info graphics, videos, screenshots and even SlideShare presentations to convert site visitors into site regulars. In most instances, strong images and visuals do a better job of retaining a reader’s attention compared to texts.
- Building supplemental content for SEO
Content marketers can expand their scope and reach by using supplemental content. By using hub/spoke architecture, supplemental content provides different pieces of content that support the primary pillar content. Using supplemental content has several benefits such as
Most SEO campaigns require a high level of expertise in creation, design and development. This makes it the number one priority for any modern company to partner with a skilled content marketing team for better results. Some of the best teams combine a high degree of giving and taking between design and development.