The backbone of any online business is high-quality traffic that in turn results in potential prospects and conversion. Google Analytics gives a plethora of information that you can utilise to enhance your website traffic and position on the web.
There are numbers of diverse statistics available in Analytics, as well as hundreds more that only take some adjusting. Mastering the ins and outs of Google Analytics’ intricate interface and go above the fundamental vanity metric reports is extremely important, given the vast amount of data it offers.
Here are some tips regarding GA in detail to boost your online presence.
- Modify the layout of your website
The homepage is generally the primary focus of a website, which links to other internal pages. As a result, you must carefully examine the structure and the UX that it delivers. Visitors should be able to go to different pages of the website from your homepage. But Google Analytics, on the other hand, informs us of something quite unexpected.
If you look at the pages that got the highest traffic, you’ll find that in most cases they’re not the homepage. You could easily observe where the behavioural flow of the visitors in your Google Analytics dashboard’s Navigation Summary. You can easily modify the structure of your website based on this data as now you know how visitors are most likely to behave upon coming to your site.
- Enable email reporting to get crucial GA reports
The simplest method to reduce the time spent looking through statistics is to use email reporting. This easy method can save you a huge amount of time. More significantly, you’ll be leagues ahead of your competitors that waste hours going for insights in Analytics. You won’t have to spend hours studying Analytics for data that will enable you to develop customized reports and boost organic exposure now that email reports are in effect.
- Go for the high ROI pages to increase search performance
You might get the most highlights without visiting the GA platform if the email notifications are set up properly. But you will have to perform it explicitly to get all of the queries that can be easily leveraged with less effort. You could only be appearing on the second page of Google for several key search phrases if you’ve just begun generating content for a few months. And since you’re on these pages, you’re seldom noticed; as according to studies, more than 75% of Google users don’t get past the first page of the SERP.
Your objective here is to locate such pages and optimize them so that they can appear on Google’s SERP, where the crowd is most likely to be present. You can reduce the page load time of these pages, make them more valuable with relevant keywords, images and content, optimize them with a mobile-first approach, and more.
- Fill in the cracks in your leading webpages
Using a high ranking website to attain more than one objective might not be a good idea. You can’t anticipate a single blog article to generate leads, promote your brand, and persuade people to purchase your service. Make a precise idea about your goal, and then coordinate your content with it. To identify the pages that have a high volume of traffic but negligible conversions, go to the ‘Behaviour’ section on the GA platform. Next, hit the drop-down arrow next to the “Site Content” option to locate the “All Pages” option.
According to experts, a gap or contradiction between the information consumers have anticipated and the content that is present on the website may cause a rise in bounce rate in numerous instances. You need to optimise such pages to prevent them from draining prospects and revenue away from your business.
Google Analytics is certainly the best method to improve the ranking of a website on the SERP through identifying valuable information that we cannot generate otherwise. Apart from using appealing content, you need to take a comprehensive and data-driven strategy to draw quality leads to your website, enhance rankings, and expand your revenues.
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