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What Exactly Is Google Penguin And How Does It Work? For professionals whose work lies in the field of SEO, the name “Google Penguin” sparks no questioning look. But an introduction is necessary for the uninitiated. It is an algorithm that had been designed with the aim to deter the practice of link spamming. … Continue reading Penguin 4.0: Ways in Which This Could Affect the SERP Rankings
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One of the most effective ways to improve the rankings of your site, is to get backlinks, ie, links from other websites to your website. Of course, not all backlinks are the same. While some backlinks can do nothing to improve your website’s ranking, there are others that can even have a negative impact … Continue reading Top 5 Factors That Make a Backlink High-Quality
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We are about to bid good bye to the year 2016, and have already arranged a great welcome party to welcome the New Year 2017. In fact, it is the most wonderful time of the year, as we all are in a festive mood. And this year was one of the most important years for … Continue reading Top 5 Possible SEO Trends in the Year 2017
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Local search optimisation is a subset of SEO or Search Engine Optimisation as we know it. As its name suggests, it is chiefly based on targeting localised searches for a particular product or service. In this day and age, where it is increasingly becoming more and more important to discover a niche for one’s business, … Continue reading The Importance of Local Search Optimisation
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Search Engine Optimisation is something which is required in order to enhance a company’s chances of attracting greater traffic. In fact, in the modern world, nobody can do without it; especially if they happen to be an e-commerce concern. SEO mainly revolves around keyword research; i.e. searching for terms related to a business which are … Continue reading Three Useful Tips for Last-Minute SEO
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Are you among those who have spent hours lamenting over their local ad campaigns? Have you struggled a lot to understand why your local PPC campaigns aren’t delivering you the ROI that you had hoped? Well, there are actually many reasons that can make your PPC campaign a mess. Sometimes, it can be a cumbersome endeavour … Continue reading Top 5 Tips to Enhance Your Google AdWords PPC Campaign
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In the field of international digital marketing hreflang tags play a very significant role. Digital marketers trying to target the international audience must be well versed with hreflang tags. Now, what exactly is hreflang? To give a simple and straightforward definition, it is the most effective tool in the hand of SEO people to tell … Continue reading Three Common Hreflang Mistakes
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Content marketing has evolved as a vital part of marketing strategies for all sizes of enterprises. It’s a well known fact that “content is the king”. Without a great and compelling content it’s very difficult to engage visitors to the website and convert them into leads. Content marketing is a great way to improve a … Continue reading Five Ways to Enhance Your Content Marketing Strategy
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Digital marketers are very important entities when it comes to marketing. Digital marketing is as important as any other form of marketing since a huge bulk of business and customers regulate online. Traffic can easily be regulated towards a target with the use of digital marketing techniques. They are also manifold cheaper than the usual … Continue reading Digital Marketing- Your Best Business Partner
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RankBrain introduces an element of Artificial Intelligence into Google’s SEO algorithm that tries to figure out the context of the content on any given site. It is a step away from keyword density and is Google’s response to the challenge of trying tounderstand the content and its value as a whole,for search engine users. SEO … Continue reading SEO after Google RankBrain
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