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Search Engine Optimization plays a key role in every advertiser’s digital marketing strategy. Almost all SEO professionals use a myriad of tools, some of which are expensive and require a monthly subscription. As a result, many big companies and agencies have started using them for the desired results. Smaller companies have the option of using … Continue reading Top SEO Tools for 2020
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The modern marketing landscape has changed beyond recognition in the last decade, with traditional marketing methods being largely replaced by more modern marketing techniques such as digital marketing. Social media marketing forms a considerable part of digital marketing efforts, presenting a unique challenge that allows companies to advertise, communicate and engage with an audience base. … Continue reading Mistakes to Avoid in Social Media Marketing
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Because of the phenomenon of globalisation, companies are using different strategies to promote their products and services. Social media has a vital role to play, especially in developing countries where internet users are growing at an exponential rate. This presents an amazing opportunity for multinational companies, some of which have already penetrated into such emerging … Continue reading Social Media Marketing from an Indian Context
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In the past year alone digital marketing platforms earned about $60 billion in revenue from mobile ads. Smart and aggressive digital marketing is the need of the hour to put your business ahead of your competitors. Every business must keep up with the trends to stay relevant in the dynamic changing world of digital marketing. … Continue reading Top 5 Digital Marketing Trends Every Business Must Consider
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How would you feel, if you Google your brand name or Company name and you find negative ratings or reviews? Imagine your potential clients finding this! No matter, whether it is a fake or a real negative review – it does make a difference in your social branding. It will affect your business since it … Continue reading Too Many Negative Reviews About Your Company or Business?
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In the modern world of digital marketing where everything is getting digitised and the marketing strategies are both devised and manoeuvred over internet using various social networking platforms and other websites, pay-per-click (also known as PPC) is indispensable to the modern marketers. It is basically a unique advertising approach where the advertiser is bound to … Continue reading Pay-per-click Campaign: An Inseparable Part of Digital Marketing
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PPC Stands for Pay Per Click. It is a form of paid advertising where money is spent only when a user clicks on the ad. When done correctly, it can be an effective form of marketing with a high ROI (Return on Investment). It can help us get a decent amount of traffic at a … Continue reading 5 Easy Ways to do PPC Keyword Research in 2019
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Back in the year 2004, when I just started my SEO career as a beginner, my first assigned task was to scan all old posts and blogs, all the while bolding and un-bolding keywords. We were specifically asked to ‘insert’ keywords and ensure they appeared a certain number of times in the content. We were … Continue reading The Infographics Way to Drive Traffic
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“An award nomination is not the validation of excellence you have put in your work till date, but it is motivation to strive higher and aim bigger.” In April 2017, Google opened its windows to receive award applications from Google Premier Partners from all across the world in six different categories. SERP Consultancy had submitted … Continue reading Google Premier Partner Award – We Made It to the Next Level!
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It doesn’t matter whether you are a builder, accountant, florist or a plumber. With local SEO, your business can benefit a lot. There are a number of digital marketing agencies out there that offer local SEO services. But, what exactly is local SEO? Well, to define the term, local SEO is an extremely effective form … Continue reading Local SEO: Reasons Why It is Important
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